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Yacht Sales Marketing Executive - Native English Speaker

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Contenu de l'offre Yacht Sales Marketing Executive - Native English Speaker chez Moorings Yachting SAS

Nice (06) Temps plein, Intérim 27 000 € par an

JOB DESCRIPTION

Position: Yacht SalesMarketing Executive

Type of contract: Short term contract (6 months)

Annual gross salary: €27,000

Location: Nice, France

Starting date: February 1st, 2020

Department: Yacht Sales

Overview:

Travelopia’s Yachts sector manages the world’s leading sailing, power yacht and crewed yacht charter business with over 900 yachts operating in over 25 destinations in the Caribbean, Mediterranean, Europe, Asia and the Pacific. We operate the leading charter vacation brands The Moorings, Sunsail and Footloose and the exclusive dealer of new Leopard Catamarans.

The Yacht & Boat Sales activity at Travelopia includes the sale of new Charter Yachts in the Moorings Ownership Programs (www.mooringsyachtownership.com ), Sunsail Ownership Programs www.sunsailyachtownership.comownership), new ‘Leopard Catamarans’ (www.leopardcatamarans.com) used boats at the end of the charter program (www.mooringsbrokerage.com, www.sunsailbrokerage.com), and pre-owned Leopard catamarans (www.leopardbrokerage.com) to private buyers.

Role Overview:

The Marketing Executive, reporting to the European Yacht Sales Marketing Manager, is responsible for leading online and offline marketing initiatives for the Yacht Sales department with a primary focus on the UK market and surrounding English-speaking markets. This hands-on role requires day to day project execution including, but not limited to, through online advertising, print advertising, events, press editorial, sales promotions, and partnerships.

Responsibilities:

Offline Marketing

Create and manage all print advertisements in source market publications including design, insertion, and press relationships Write copy and provide translations for all Yacht Sales marketing materials as well as applicable Charter marketing items. Write press releases Develop fliers, spec sheets, sales sheets, and all offline marketing collateral

Digital Marketing

Create and send email blasts to internal and external databases Learn Hubspot CRM to pull mailing lists and mass emailing Work closely with the Marketing team in upholding the same day-to-day creative and brand across all customer acquisition Managing PPC campaigns with (and without) Agency Assist with ensuring that search engine optimization, SEO, is achieved through management of keywords and link building. Use the web analytics tool to monitor current online marketing campaign performance and seek out new opportunities. Participate in making the content of the websites fresh & dynamic across all websites Assist in content creation and updating

Boat Shows and Events

Work with marketing departments to determine booth layouts, graphics, structures and boats Book booth space, boat space, registration badges, housing, etc… Ensure any aesthetic or mechanical issues are tended to before the show Contract outside vendors for exhibit construction (tents, displays, electricity, carpet, etc…) Coordinate and assist to ensure that boat show booths are set up and dismantled correctly

Other Requirements

Manage a marketing budget to meet cost standards by monitoring expenses & implementing cost-saving actions Be able to accept feedback and develop from it. Provide general online support to sales team and marketing

Main Qualifications:

Position based in Nice, France 1-3 years of marketing experience Native English speaker Bachelor’s degree in Marketing, Business or related field. Experience in mass emailing systems Good spelling, grammar and attention to detail Proficient Adobe Photoshop & InDesign Proficiency with Microsoft Office Experience with CMS systems (Drupal, Wordpress, etc) Experience with CRM systems (Hubspot preferred) The applicant must be capable of lifting up to 40 lbs. Also applicant must be able to stand, walk and/or sit for long durations of time. Ability to travel to events throughout the year A passion for sailing or boating is a plus

Day to Day Responsibilities

Create and send email marketing Update websites Expand digital marketing reach with 3rd party partners Design print advertising Assist with social media Create printed promotional materials including brochures & sales collateral Establish partnerships Boat show and event support

Job Types: Full-time, Temporary

Salary: 27,000.00€ /year

Experience:

Sailing: 1 year (Preferred) Digital Marketing: 1 year (Required)

Education:

Bachelor's (Required)

Language:

English (Required)
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