Responsible for the collection of market information, including market capacity, monthly/brand/model sales, macro environment (including exchange rate), automotive industry policies, major industry information, etc.;
Collect competitive information, including database establishment and maintenance (version, configuration, parameters, price), new car listing, marketing activities, and sales strategy;
Investigate and research the local product characteristics, configuration perception price, consumption preferences, fashion trends, crowd portraits, etc.;
Cooperate with the national director to analyze Chery's product listing strategy, selling point refinement, and the reasons for defeat;
Participate in the planning of new models and provide market opinions on product definition, product positioning, etc.;
Responsible for sorting out local laws and procedures, tracking the certification progress of local certification institutions or departments, coordinating or maintaining relationships; and also responsible for new car certification (including actual testing), and the dynamic collection and introduction of daily laws and regulations;
Responsible for coordinating local adaptive development and verification projects (such as dynamic adaptability, regulatory adaptability investigation, oil labeling, etc.) and output reports;
Organize new product research, analyze and train the research results;
Organize the test drive of this product and competitive product, and supervise and implement the implementation of the general test drive plan;
Pass on the content of the company's product changes, organize customer on-site reviews and feedback conclusions;
Cooperate with the after-sales service department to participate in product quality-related investigations, coordinate the on-site restructuring process, and confirm and accept the results.
Education: Bachelor's degree or above;
Work experience: more than 5 years of work experience;
Industry requirements: automotive industry, familiar with automotive product management knowledge.