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Product Manager (Live Infrastructure) - Media Solutions

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Contenu de l'offre Product Manager (Live Infrastructure) - Media Solutions chez Sony Electronics

We look for the risk-takers , the collaborators , the inspired and the inspirational . We want the people who are brave enough to work at the cutting edge and create solutions that will enrich and improve the lives of people across the globe. So, if you want to make the world say wow, let's talk.

The conversation starts here. If this role matches your ambitions and skillset, let's get started with your application . Take a look at our other open positions too. Our many opportunities can lead to infinite possibilities .

** Please note - this role can be based in one of several locations including Paris, Berlin, Warsaw, Hoofddorp or Zaventem **

Job Purpose

To manage Product life cycle of Live Infrastructure products for Sony’s Media Solution Business in Europe. In relation with Sony Japan Headquarter, Sony Europe Sales & Marketing team, the product manager will aim to support the achievement of the business objectives (Net Sales and Marginal Profit) by creating & delivering strong value propositions within the market its products will be placed.

Key Responsibilities & Scope for Decision Making

Responsible for Net sales and Marginal profit budgets achievements of Live Infrastructure Relevant 6Digits:

• Live Production Switchers

• ELC

• IP Live

Product Management

• 6 digits Budget, Business Performance & Forecast responsibility: Lead the Budget Process, Business Performance Monitoring, Product & Financial Forecast, Inventory Management

• Define & maintain pricing considering financial target, global pricing, competition & market analysis

• Define recommended route to market approach in line with Regional Sales Managers for maximizing market reach, including Cross Sales with other relevant business groups (Consumer, Corporate & Education, Sports, D Cinema, …)

• Use saleforce.com and market trend analysis to provide

o Accurate product forecast (Seihan) in collaboration with supply chain team

o Accurate financial forecast in collaboration with controlling team

• Full product lifecycle management: Launch Plan, Marketing Plan up to end of life.

• Express promotion need & define promotion activities in collaboration with Marketing & Communication Team, including performance evaluation & reporting.

• Provide regular Product update in collaboration with Pre Sales Team and ensure communication to the market in collaboration with Marketing & Communication Team.

• Input CVP’s, Marketing Plan and other contents to the Marketing & Communication Team to ensure optimize distribution of communication throughout various Communication routes

• Develop & Communicate Competitors Analysis including benchmark in collaboration with product specialist team (technical, pricing, 3rd vendors collaborations, …)

• Follow Business Pipeline and Support Strategic deals such as tenders in conjunction with Sales Team, Controlling and Japan

• Initiate & drive Services Offering design (Professional Services, Post Sales Support, Training, Business Models) in line with market requirements with the support of Service Platforms & Service Product Manager to enhance the value proposition of the Products and maximize the product business & overall Services Revenue

• Input Product Marketing Plan for the design of segment marketing plans & campaigns to achieve the net sales budget to the Marketing & Communication Team

o Coordinate & follow up implementation of activities by Marketing & Communication Team towards Key Accounts & Channel Partners

o Record and report about execution of the activities with objectives, measurement of performance against this plans. To be summarized monthly and quarterly

o Support the different activities such as Trade Shows & Exhibitions

• Coordinate Voice of Customer together with Product Specialists and qualify/prioritize the feedbacks to Japan by business priorities considering maximum impact & ROI

o Set Quarterly review of Market Situation & VoC’s with Japan stakeholders

o Represent Sony Europe to Japan at Line Up Meetings (Physically or Remotely)

o Input key market trends & directions for Mid-Range Plan process & Sub Work streams

• Request, update and communicate European Market research data (Trends, Market Share) with the support of Marketing & Communication Team as well as Strategy Office

Other:

• Willingness to travel significantly across Region and Europe

Qualifications & Experience

• Relevant University degree or equivalent

• Language qualifications: Fluent host country and English language both verbally & written.

o Preferably also fluent in 2nd regional language.

• Substantial marketing experience in the B2B high tech Industry

• Substantial experience in working in a Marketing Team within Europe.

• Substantial experience in the product/market related area

Cpf final 4
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