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Product Marketing - Senior Manager / Associate Director
Veeva is a mission-driven organization that aspires to help our customers in Life Sciences and Regulated industries bring their products to market, faster. We are shaped by our values: Do the Right Thing, Customer Success, Employee Success, and Speed. Our teams develop transformative cloud software, services, consulting, and data to make our customers more efficient and effective in everything they do. Veeva is a work anywhere company. You can work at home, at a customer site, or in an office on any given day. As a Public Benefit Corporation, you will also work for a company focused on making a positive impact on its customers, employees, and communities.
We are looking for an exceptional, experienced product marketer with solid writing skills to join our team in Europe, working closely with regional and global stakeholders to support our data and analytics solutions.
Product Marketing Managers and Directors own a product value proposition and develop region-specific messaging, working closely with the Veeva sales team to win new business and publicize customer success. As a critical member of our Veeva Product Marketing team in Europe, this person develops specific plans and content to accelerate Veeva's growth and customer success, collaborating closely with field marketing, product strategy, product management, sales, business consulting, and professional services.
The ideal candidate will have the ability to capture and analyze market trends, produce high-quality value propositions and deliverables at speed, manage multiple projects, and creatively support and enable the business locally.
What You'll Do
Capture market insights and develop annual European marketing plans in collaboration with field marketing and strategy teams.
Create go-to-market programs for new offerings, market segments, and geographies.
Develop and deliver product messaging across the website and other customer engagement channels.
Lead cross-functional launch and release marketing initiatives.
Build product awareness through PR, article placements, and social media.
Empower sales with compelling value propositions and toolkits.
Create impactful content tailored to specific buyer audiences.
Maintain and ensure quality and accuracy of a library of customer-facing assets and sales tools, such as case studies and competitive materials.
Proactively identify customer success and bring those stories to life for use in marketing.
Contribute to major industry events, including Veeva Commercial and Medical Summit in Europe
5+ years of marketing experience in a writing-heavy/specific role (product marketing, content marketing, etc.)
Prior product marketing experience for a B2B technology company
Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging and content.
Demonstrated proficiency in capturing business needs across markets and buyers’ profiles, and positioning enterprise cloud solutions accordingly.
Strong project management skills with attention to detail.
Proven ability to excel in a dynamic, fast-paced environment.
Fast learner, detail-oriented, analytical, and must enjoy collaborative, fast-paced work environments.
European and international travel as required
Nice to Have
Life sciences industry experience
Product marketing experience related to cloud technology
Product marketing experience related to data and analytics
Fluency in German, Spanish, or Italian
Experience working globally
Perks & Benefits
Allocations for continuous learning & development
Health & wellness programs
The equivalent of 1% of base salary to support a non-profit of your choosing
Work Anywhere policy – Yes, you can utilize our office spaces, or work remotely.
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
Veeva is committed to fostering a culture of inclusion and growing a diverse workforce. Diversity makes us stronger. It comes in many forms. Gender, race, ethnicity, religion, politics, sexual orientation, age, disability and life experience shape us all into unique individuals. We value people for the individuals they are and the contributions they can bring to our teams.
France - Paris /
Marketing – 503-Mktg Corp /