Digital Content and Engagement Manager (H/F)

Contenu de l'offre Digital Content and Engagement Manager (H/F) chez Chanel

Digital Content and Engagement Manager (H/F)

Based in Paris Vendôme

In a context of strong business and digital acceleration, the Chanel Watches and Fine Jewelry Division is looking for a Digital Content and Engagement Manager to join the Digital Platforms team, in charge of several platforms across 50+ markets and 20+ languages.

Reporting to the Digital Platforms lead, the Content and Engagement Manager is responsible for ensuring the visibility of all the divisions’ content (campaign and product) across our platforms.

 KEY RESPONSIBILITIES:

Collaborates with marketing and AD teams to drive and develop strategic and innovative digital content in line with the Global Marketing Calendar and based on available products information, data centric consumer insights, etc.
Liaise with the regions/markets on their chanel.com needs (content/products) and deliver clear guidelines/packages/guidance when needed.
Develops the chanel.com/apps content strategy with innovative and immersive assets and features.
Supervises a team of experts to improve the overall online client experience and ensure consistency and coherency across platforms. Ensures client online experience excellency.
Analyses platforms performances and provides recommendations to optimize both consumer funnel & content strategy.
Supports the launch of the personalization program for the division.
Key contributor to the Digital Platform team’s digital roadmap, he/she will be responsible for scoping new projects, manage developers/webmasters bandwidth and monitor productivity. He/she will propose new processes to improve quality and the team’s deliverables.
Works closely with AD and Marketing teams to provide guidance early on regarding how creatives will be expressed on different platforms
Collaborates internally to review and optimize content production processes & ways of working and implement best practices
Manages the Content and Engagement newly created team. Direct management of a team of 2 permanent positions.

REQUIRED SKILLS AND EXPERIENCE

- 8-10 years of experience required in a similar role.

- The candidate has previous experience in the animation of a website with products (e merchandising) and content. User engagement and satisfaction are the key success factors for this position.

- The candidate will have experience working on digital platforms (apps, websites) with web designers, webmasters, front-end developers, UX experts. Ideally in an agile framework (SCRUM).

- Passion for innovation, retail and client experiences with knowledge of the luxury industry.

- Proven strategic thinking, analytical, data interpretation, problem-solving skills.

-Highly organized, able to multi-task with various stakeholders (Artistic Direction, Marketing teams, local teams, technical teams)

- Entrepreneurial mindset and ability to think creatively.

- Attention to detail while being able to see the big picture / context.

-Autonomous and self-driven

- French/english mandatory

Technical skills:

CMS contribution
PIM
DAM
Graphic and/or web design is a plus
Web Dev notions is a serious plus (html, css, js)

Summary

Location: Paris

Type: Full time