Journalist & Content Manager

Contenu de l'offre Journalist & Content Manager chez Ecocup

CDD, CDI

Journalist & Content Manager - Sustainable Cups Startup

Ecocup is looking for a dynamic and creative Journalist & Content Manager who is passionate about sustainable products, SEO, best practices in digital content marketing, journalism and writing expression. By joining our team, you will be considered as a real member of our company with clear goals, ready to immediately take up exciting challenges.

1. About the Company

Ecocup manufactures, rents and sells reusable cups for festivals or sporting events. Winner of several innovation awards, Ecocup is definitely on the front of the European scene, even international. We provided Rugby World in reusable cups, also Tomorrowland, Roland Garros, The Stade de France, Rock in Seine, Solidays, UEFA European Football Championship, U2 and Coldplay. Website: https://www.ecocup.fr (new website coming soon!)

2. Mission and Responsibilities

➢ Manage our copywriting team to ensure our content is up-to-date, optimized, accurate, fresh and match to the Ecocup style and brand guidelines.

➢ Consistently evaluate our web content strategy and information architecture against organization’s business goals: traffic, lead generation and conversion rate.

➢ Landing page creation, optimization and publication in french and english with highly qualitative content, beautiful pictures and respect of good practices on Google: keywords, expertise, authority, backlinks, internal links, etc.

➢ SEO-Optimized articles in french and english on various topics related to reusable cups: wedding, birthday, event, music festival, etc. Great care given to style, content and graphic aspect.

➢ Ability to choose relevant and beautiful pictures to enrich your content.

➢ Ability to use Google Analytics to track the results of every article, improve the bounce rate and increase the duration of every session.

➢ Contact worldwide social influencers (bloggers, instagrammers, e-journalists etc.) in order to promote our products portofolio.

➢ Ensure grammatical and content accuracy.

3. Goals

➢ Promote excellence in content on our website: perfect spelling and grammar, strong SEO optimization, choice of keywords, reading pleasure and impact on our customers.

➢ Provide beautiful, documented, optimized and useful articles. Do not reinvent the wheel but take back what is best elsewhere.

➢ Ability to apply best practices in the market for user experience, keywords, links, sources.

4. Qualifications and Skills

➢ Perfect written and oral knowledge in French and English.

➢ Good knowledge of WordPress.

➢ Interest in sense of detail, quality, perfectionism: you want to provide the best content ever!

➢ Good understanding of SEO guidelines and digital marketing best practices.

➢ Creative and uncompromising on quality.

➢ Strong ability to respect schedules, guidelines and plannings.

5. Career Opportunity

Ecocup is a fast-growing company with a long-term vision. We will never let a pearl escape! Would you be this pearl? We hope so! Please send your CV in English together with a cover letter in French to the attention of Mrs. Sébastien Leidgens, Digital Manager Ecocup.

6. Offices

Ecocup

Digital Marketing Department

Wereso (Private office in coworking space)

104, rue Nationale

59000 Lille

Job Types: Full-time, Contract, Permanent

Experience:

Journalism or Copywriting: 2 years (Required)

Education:

Master's (Required)

Language:

English (Required)