Your mission
In Havana Club, we craft the best Cuban rum worldwide and sell it all around the globe. This success won’t be possible without a team full of energy, creativity, and resources, serving one purpose: the brand. Today we are recruiting our new member to join our International Marketing team – based in Paris – to make Havana Club the favorite brand among consumers.
Our team has a specificity: being human scaled while still being part of a top leading spirit company (Pernod Ricard). This will allow you to grow in a very dynamic and flexible environment; working hand in hand with your counterparts, while taking advantage of the tools and means of the Group to make your daily tasks and missions easier to handle and manage.
Your role: Develop a range of brand strategic contents across key consumer touchpoints to generate outstanding consumer and influencer engagement. You will work in close collaboration with Digital, social media, Market Activation Managers and Creative Content Managers in Drive Markets to ensure creativity, consistency, and maximize impact.
Your key responsibilities
GLOBAL STRATEGIC CONTENT DEVELOPMENT
You will play a key role in bringing to life our brand strategic platform and designing our content strategy.
In support of the Marketing Manager, you will make sure that Havana Club positioning always remains ahead of the game vs. competition, keeping the brand activation platform both highly culturally relevant as well as business efficient thanks to strategic intelligence and close collaboration with Content Creation Managers in Drive Markets, Digital and Consumer Insights in order to articulate insights and turn them into Content strategy and Assets.
You will lead the development of key global brand content and assets, managing the relationship with our creative partners (musical artists, producers, photographers, agencies etc.…) and collaborating with our internal agents (digital, legal, Market Activations Managers and Creative Content Managers in the UK and Germany).
According to projects, these contents can be ATL, Collabs, social media, influence or other brand initiatives.
MARKETS COLLABORATION
As the International Marketing team, our mission is to provide to all markets worldwide with the adapted tools so all local teams can turn Havana Club into a true success among their local consumers.
To do so, you will work in tight liaison with Content Creation Managers in Drive Markets & Market Activation Managers to understand gaps and needs and to ensure that the brand positioning is well understood and consistently implemented at every level of the marketing mix and on each key consumer touchpoint. You will collaborate with all stakeholders to support new regional brand assets development with creativity, consistency and impact. You will coordinate regular updates about global marketing activities to allow for maximized local activation.
PROFILE REQUIRED:
Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.
Job Posting End Date:
Target Hire Date:
2023-04-21-07:00Target End Date:
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