Détails de l'annonce
The PlayPlay marketing team is growing and we are looking for a passionate Content Marketer (aka Copywriter). You will produce written and video content regularly to expand PlayPlay’s brand awareness, generate sales-qualified leads and nurture them.
You will be our main ambassador and produce great content mostly with our platform. Your playplays will be the best videos ever to reach out to our targets. Once they'll watch it, they'll just want to do theirs owns!
You should be ready to become a spokesperson for PlayPlay in webinars, podcasts, etc., and help position PlayPlay as a thought leader in the B2B marketing space. You’ll be responsible for making the PlayPlay tone of voice shine through on all channels.
This role requires a high level of creativity, marketing acumen, and project management skills.
Content creation:
Write SEO oriented blog posts, white papers, interviews and “how-to” guides around the content industry
Create entertaining & engaging videos adapted to PlayPlay and our customers’ needs
Create nurturing content and build email workflows to convert leads to qualified opportunities for the sales team
Measure content performance by setting the right KPIs
Brand awareness:
Help organize regular networking PR events to generate brand awareness in Paris & write engaging Press Releases
Repurpose webinars in other content (blog post content and social media posts and videos)
Setting and implementing social media and marketing campaigns to align with Inbound strategies
Marketing project:
Proofread content created by other team members
Initiate and assist in other marketing projects (product launches, lead generation campaigns, social media campaigns/management…
Profil recherché
At least one years’ experience in a content marketing role Experience with Software-as-a-Service (SaaS) or B2B marketing is a big plus Demonstrate a passion for producing great content and love to come up with creative ideas Interest in our industry (content/social media/video) Excellent writing and communication skills Tech-savvy professional Community management interest Excellent written and spoken Native English requiredPrevious
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