BY KILIAN - GLOBAL ONLINE AND CONTENT MANAGER

Contenu de l'offre BY KILIAN - GLOBAL ONLINE AND CONTENT MANAGER chez The Estée Lauder Companies

Paris (75)

BY KILIAN - GLOBAL ONLINE AND CONTENT MANAGER

Brand: Kilian

Description

JOBOVERVIEW

We are looking for an Online and

content manager who will manage, develop and implement the Brand Online

Strategy.

The Online manager will be

responsible for: creating the content animation plan for the brand.com and

e-retail, monitoring and pushing sales results.

They must have a well-balanced

understanding of both Digital and E-Commerce and Luxury areas in order to

manage the Global Online development roadmap.

PRIMARY OBJECTIVES:

The Global Online Manager is responsible for the conception ofKILIAN global online roadmap, maintenance and asset creation process. They willdevelop new content and guidelines to be shared with KILIAN affiliate teams forlocal development. The Global Online Manager is also responsible for theInternational/French Website management: sales, profits targets and marketingthrough site refreshes and performance marketing activities (SEO, SEA, andemail activities), as well as forecast planning, directing and coordinatinglocal e-commerce activities with the affiliates KEY DUTIES & RESPONSIBILITIES GLOBAL RESPONSIBILITIES Develop andmanage the Global online strategy through asset creation, innovation andoptimizations Drive theBrand’s website asset production schedule based on the Global and localmarketing calendar with the artistic director’s team Ensure theregions localize the calendar to meet their market and region requirements todrive the best online experience in a 360 approach Manage allbriefs, creative requests and necessary documentation that the creative teamrequire to process development – track all the projects and set up the processto ensure timely delivery to regional team Manage theglobal development roadmap with the Marketing Director to ensure continuousimprovement within the online space Monitore-commerce campaigns effectiveness and run global reporting Develop salesdriving digital initiatives (adversiting, search etc…) REGIONAL RESPONSIBILITIES Responsible forachieving kilian.fr e-commerce sales targets and profits for both brand sites. Responsible forInternational Site refreshes according to the marketing and online promotionalcalendar of activities, in collaboration with corporate Online teams Manages theregional forecast of all saleable and promo items with Global Business Planningand Marketing Director Develops andexecutes the regional e-commerce marketing plan to drive the overall net salesobjective. Is responsiblefor managing the SEM, email and other digital marketing performance initiatives Maintains clearcommunication plans, reporting & learning with major Online stakeholders

Qualifications

EDUCATION

5 years E-commerce Marketing/Contentexperience 2 years Project Management Experience Very familiarwith technical online trends and engineering capabilities Passion todrive the online channel forward through ecommerce and brand buildingactivities. Strong entrepreneurial skills

Job: Online / E-Commerce

Primary Location: Europe, Middle East, Africa-FR-J-Paris

Job Type: Standard

Schedule: Full-time

Shift: 1st (Day) Shift

Job Number: 1926486