Digital Marketing Manager

Contenu de l'offre Digital Marketing Manager chez ACCOR

The position is responsible for implementing an effective web marketing and communication strategy at hotel level in order to drive online traffic and maximize online distribution channel through internet marketing channels include SEO, PPC, display advertising, social media and email marketing.

 Review on a regular basis hotel’s description, pictures and video to improve
SEO performance and make sure hotel is sold at its best.
 Review hotel’s exposure on indirect website (text, jpeg, ranking) and make sure hotel is sell at its best.
 Audit and review micro-website. Ensure content is updated regularly and implement actions to maximize SEM and SEO, which includes but not limited to Google AdWords.
 Implement & monitor strategies to drive online traffic to the hotel factsheet on Accor direct websites and hotel’s micro-website.
 Manage & create campaigns with creative keyword groups, build negative keyword lists, and refine for efficiency based on performance data. Also to provide recommendations to maximize PPC campaign performance at hotel level.
 Manage & execute Display advertising campaigns, including retargeting in order to raise hotel’s awareness and promote hotel’s offer, including maintain hotel presence on review websites and the relationship with key partners like TripAdvisor.
 Define the Social Media strategy in line with the key Marketing objectives. Establish a hotel presence on selected platforms in line with the marketing strategy and compliant to the brand DNA.
 Create engaging & relevant content (Text & visuals) in line with the brand DNA; Take part in conversations and answer comments/complains.
 Manage the Social Media Agency if any and drive results.
 Maintain & build close relationships with leading industry related bloggers & web editors in local city & overseas & to maintain regular conversations
 Implement SOPs to encourage guests to write reviews on key review websites.
 Monitor reviews written by guests on review websites (Number and quality) through the ACCOR online Reputation Management tool.
 Link Online Reputation results to Revenue results in order to fine tune the pricing strategy.
 Discuss with GM, Revenue Management and Sales teams the hotel’s participation.
 Set up action plan to market and give maximum exposure to key emitting markets
 Work closely with Hotels’ Revenue Manager and GM to set up hotel individual package (added value offers distributed on direct channel only)
 Liaise with Distribution team for Tars loading
 Set up action plan to market and give maximum exposure to key emitting markets
 Actively coordinate with Regional Marketing department to ensure the offer will get maximum exposure across media channels (direct websites, Regional E-newsletters, Social Media)
 Monitor hotel’s database and make sure it is clean and well segmented
 In charge of hotels’ E-newsletter content and loading (via external agency)
 Grow email database by setting up specific actions