Field Marketing Manager

Contenu de l'offre Field Marketing Manager chez Acquia

Acquia ( https://www.acquia.com/about-us ), is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as ​one of North America's fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been​rated a leader ( https://www.acquia.com/about-us/newsroom/press-releases/acquia-named-leader-gartners-2015-magic-quadrant-web-content ) by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it.

Summary:
Our Field Marketing Manager needs to be an analytical and strategic thinker with a creative mindset and the strength of character to excel in an energetic atmosphere. You need to have a strong attention to detail, be well organized and an effective cross-functional communicator. Candidates must also be flexible and have the ability to thrive in a fast paced, entrepreneurial environment and be able to handle multiple projects with tight deadlines.

Key objectives include:
Drive overall field marketing and demand generation strategy and execution to meet required lead, pipeline and won business objectives as well as penetration of target accounts and sectors in alignment with Regional Sales GTM strategy. Drive new and creative field marketing and demand generation activities including events, online advertising, PPC, direct marketing, social tools, webinars, in person events, tradeshows, collateral and customer case studies in local language as appropriate. Team closely with APJ Sales team to drive go to market strategy in region and achievement of business goals. Work directly with partners and channels team to define and implement joint marketing campaigns. Create, execute and manage partner marketing programs in alignment with the APJ marketing strategy and supporting partners on delivery of local programs and events Clearly set expectations and establish accountability for deadlines with all related cross functional teams involved with program development and execution Manage all elements of PR and Communications in region, working with a third party agency to identify key opportunities for brand awareness and exposure, increasing Acquia's voice in the region Be the go-to person for the field in all matters of marketing, ensuring all marketing program details are effectively communicated and supporting the field sales team with local prospecting and lead maturation activity Required Skills/ Experience:
This is a multi-disciplined role, giving broad exposure across all areas of marketing. The successful candidate will have a demonstrated track record of achievement, proven ability to learn quickly on the job and manage multiple projects simultaneously.

Previous experience of driving and generating pipeline through the following:

Multi channel lead generation direct marketing campaigns including email, pay per click, website management, online advertising, list rental, syndication & guaranteed lead campaigns Developing, executing and managing webinars Customer engagement program Events including trade shows, conferences and self-run executive programs Cooperative Partner marketing initiatives Strong project management skills and experience, including managing external agencies Candidates should be proficient in MS office applications Salesforce.com and marketing automation (ideally Marketo) experience is required Experience with sales operations, reporting, marketing & campaign dashboards and KPIs Analytical and results oriented individual in tune with revenue marketing principles Strong communication and interpersonal skills, including excellent writing skills to earn the trust and respect from peers and sales management. Must possess a passion for learning industry-leading marketing tactics and best practices Knowledge of Open-Source technology or of marketing to a 'digital' audience is preferred Ability to craft great collateral and structure and write compelling copy. Ability to work collaboratively with multiple stakeholders in a fast-moving environment. Ability to translate resources, collateral, website from English to Japanese Desired Skills & Experience:
A minimum of 3 years' experience in a digitally-led B2B marketing role. Experience of developing marketing programs for enterprise targets Ability to demonstrate marketing impact on bookings via account based marketing plans. Prior experience in high technology/enterprise software in a field marketing role is required. Ability to craft great collateral and structure and write compelling marketing copy for campaigns. Strong interpersonal skills and ability to earn trust and respect from sales management. Experience with sales operations, reporting, marketing & campaign dashboards and KPIs Ability to work collaboratively with multiple stakeholders in a fast-moving environment. Willingness to travel. Fluent in both Japanese and English; writing and speaking