Contenu de l'offre Senior Brand Manager (Paris) chez Affinity Petcare
Our Company
At Affinity we are much more than experts in animal nutrition. For 50 years we have worked together with a common purpose:
to bring together humans, dogs and cats for a better world .
Today, the more than 1.600 professionals who work at Affinity carry out this mission from our offices in Barcelona, Paris, Milan and São Paulo. Our seven production centers in Europe and America supply more than 70 countries.
We are very proud of our brands Advance, Ultima, Trainer, Brekkies and Libra, as well as of the work we do at the Affinity Foundation. Our company is going through exciting times; we are growing internationally, with innovation projects and new market challenges.
We want to continue to leave our footprint and we want you to be part of it. We want exceptionally talented, bright, and driven people to join us. We believe bonds between pets and people can make the world better. If you would like to help us build this world, this is your chance to leave your footprint by taking a position in our
marketing team .
What we offer
We offer a Senior Brand Manager position within the French Grocery Marketing Team.
The Senior Brand Manager will lead strategic projects to increase market share and brand’s reputation, improve customer experience and drive company’s growth.
It is a position based in our Paris offices.
What you will do
Define and implement the strategy line in accordance with global strategy
Create annual marketing plan: New product development, media & communication strategy, pricing & promotion strategies in order to boost sales and grow the category.
Lead innovation development projects of the Brand
Annual business review to identify local needs and new business opportunities
Manage P&L and use financial analyses to drive strategy and decisions for the business
Sales Support – Provide selling information and product to sales force to optimize line presentations. Ensure sales force understands the features and benefits to consumers, why the product is better than competition and how it fits into the marketplace
Monthly analysis of sales, market share and competitors evolution.
Manage the interaction with sales, Trade, supply chain and controlling.
Negotiation with suppliers
Identify and implement solutions and improvement areas.
What we are looking for
University Degree on Business Studies/Marketing/Communications or similar
Around 5-7 year experience in Marketing Department within a FMCG business. Preferably in fields such as Natural/Organic Nutrition, Sport, Cosmetics.
English is our main language. Other languages such as Italian, Spanish or Portuguese will be highly valued!
Digital Marketing Knowledge: experience in defining the digital assets for the brand and establishing the integration within the Brand strategy.
Leadership & Energy to implement new projects
Empowerment
Able to manage stressful situations
Influencing & communication skills