Field Marketing Manager, Europe

Contenu de l'offre Field Marketing Manager, Europe chez Anaqua

64000 Pau

The Field Marketing Manager, Europe will work closely with Sales to spearhead Field Marketing initiatives throughout Europe, as well as manage and coordinate day-to-day projects in collaboration with the global Marketing team. This position will play a major role in executing and measuring results of various marketing campaigns. This position reports directly to the Vice President, Marketing.

Responsibilities:

Work closely with Sales to plan, organize and execute integrated field marketing programs to generate the highest number of qualified leads and conversion to pipeline via an approved Marketing plan. Analyze and utilize external market data to develop marketing strategies to grow the pipeline with qualified leads. Implement processes to develop the pipeline using account-based marketing tools. Own and manage all marketing activities (campaigns, events, digital marketing and other activities) in support of the plan. Implement a 90-day rolling calendar of activities, including events, webinars, marketing campaigns. Work closely with Sales and Sales Enablement to develop a set of Sales Tools to increase the pipeline and improve the win rate. Work closely with the Demand Gen Manager to develop marketing campaigns and programs. Track program results, measure program success and report metrics via sales and marketing automation systems. Establish a regular cadence of communication with Sales, to share results and recommended follow-up actions. Manage budget and vendors and be accountable for ROI of marketing programs. Serve as the marketing expert in region. Be a student of field marketing best practices and new digital innovations and use these ideas in events and programs.

Experience:

8+ years of B2B field marketing experience, preferably in a SaaS or other IT business Bachelor’s degree in marketing or a related field required. Proven track record of successfully partnering with Sales management Strong understanding of demand generation fundamentals and best practices to drive success, including a focus on metrics tracking and results Excellent oral and written communication skills, with the proven ability to develop relationships and communicate with all levels of the organization Proven ability to excel in a fast-paced environment is extremely important, particularly an entrepreneurial attitude and the ability to thrive in an environment of change and ambiguity Marketing automation experience is required (Pardot, Marketo, Eloqua) Analytics tools experience (SFDC or similar tools) Experience in collaborating with multiple stakeholders to drive a project or program to success Travel 30%