Marketing Manager, Southern Europe

Contenu de l'offre Marketing Manager, Southern Europe chez AppNexus

Marketing Manager, Southern EuropeYou areentrusted with theplanning, development, project management and execution of commercial marketing programs acrossSouthern Europe. Based inParisand collaborating withthe wider marketing teams in London and New York, the local customer facing teams in France, Spain and Italy,andpartners/customers, you deliver localization of global marketing initiatives, particularly around thought leadership, events, localized content and customer marketing, and a significant proportion oforiginal work designed to address uniqueSouthern Europeanmarket opportunities.Initial priorities will include developing and designing: market insights, messaging, thought leadership content, sales enablement, joint partner marketing and events & conferences.This is an opportunity to shape the way the marketing and advertising industry develops, putting you at the leading edge of your profession.About theteam: The AppNexus Commercial Marketing team is embedded in the commercial organization and works in close coordination with sales and account managers to evangelize the company’s product strategy and roadmap, drive new and incremental business opportunities, and generate awareness in regional markets. The team also works closely with our Product Marketing and Corporate Marketing and Communications organizations to ensure that company messaging resonates most effectively in local markets and in the field.About thejob: The Marketing Manager, Southern Europe will own key elements of the regional marketing plan, making a direct impact on revenue performance and company perception from day one. You will be expected to work closely with colleagues and partners to deliver world-class integrated marketing programs that fuel our continued growth and big ambitions.Create a compelling story forAppNexusinSouthern Europe: Localize global messaging and build a narrative across geographies and segmentsDevelop actionable market insights: Monitor competition, understand industry trends, explore regional and segment behaviorsEmpower Sales, Customers and Partners: Build the sales tools and marketing programs that connect key audiences with the rightAppNexusmessage at the right timeAnalyze and use the data: Dig deeplyinto Salesforce and 3rd party data sources to build an accurate picture of theSothern EuropemarketContinually evaluate: Assessthe efficacy of all marketing initiatives and projects using detailed and measurable metricsBuild the process as we go: Break new ground and find new ways of working as we scale the organizationAboutyour skills: Experience in world-class marketing for technically complex products andgeosKnowledge of integrated B2B programs with measured results across multiple channels and countries; includes product launchesExcellent writing skills, with experience authoring blog posts and opinion pieces, case studies, and whitepapersManagement ofMarketoor Salesforce campaigns, optimizing the local teams’andclients’dataInnovative approachtomarketingprogramsDeep interest in how marketing isevolvingExperience inthe programmatic or digital advertising landscape is beneficial, though curiosity to learn fast is equally valuableTime management, multitasking, and organizationalskillsAutonomy and innovationin driving marketing initiatives, since you report into ourInternational Marketing Director who sits in London, within a US-based company, and collaborate with peoplearound the globeOpenness and engagement in teamworkNativefluency inFrenchandEnglish.

Spanish and / orItalian language is desirableMoreabout you: You are passionate about a culture of learning and teaching. You love challenging yourself to constantly improve, and sharing your knowledge to empower othersYou like totakerisks when looking for novel solutions to complex problems. If faced with roadblocks, you continue to reach higher to make greatness happenYou care about solving big, systemic problems. You look beyond the surface to understand root causes so that you can build long-term solutions for the whole ecosystemYou believe in not only serving customers, but also empowering them by providing knowledge and toolsLearn.

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