PRODUCT MARKETING MANAGER (M/F)

Contenu de l'offre PRODUCT MARKETING MANAGER (M/F) chez ATR

position summary: Within the Airline and Product Marketing Group - which belongs to the Sales Studies & Marketing department of the Commercial Directorate your main function will be the development and management of standardized marketing arguments to highlight advantages of the ATR products over the competition; including the monitoring of new regional aircraft programs and positioning vs. ATR products. You will be the main focal point for all technical data within the commercial division.

main responsabilities:

Systematically catch, analyze and closely monitor information about competition coming from press release, brochures, airshows, sales campaigns, etc… Develop and maintain a competitor product knowledge system whereby information is collected and distributed within the company and externally. Updating and monitoring of aircraft characteristics and performance/economic databases Identify and prepare sharp messages and story lines about ATR competitive position that enables the product to be distinguished from rival offerings Create and maintain a “know your foe” like document describing, analyzing, positioning ATR product vis-a-vis competition with a specific focus on the new regional aircraft programs Prepare and update face to face product comparisons with main ATR’s competitors Prepare and disseminate regular reports and studies within the company to inform and update about competitor’s development Create high level ad hoc comparisons for top management Participate to the product policy by positioning current and new ATR products versus current and/or new aircraft entrants Develop aircraft commonality tool Update a flight crew resources, spares parts investment model in function of the fleet size Create and maintain material and charts including brochures to provide argumentation for product positioning and general marketing application of ATR product. Update aircraft configuration, list of options database of delivered aircraft

key skills / key personal attributes / experience required:

As the successful candidate, you should be able to demonstrate the following skills and experience:
A strong engineering educational background including aeronautics and economics marketing is required. A solid technical (performance and operational) and commercial understanding of the regional air transport business, airline cost structure, product landscape and the factors which influence it. Good presentation style and skills; experience in making presentation to a large audience and ability to communicate with different sources and users of information. Ability to influence decisions, internally and externally. Good writing skills, ability to prepare clear and concise reports. Inquisitive by nature, with a good analytic sense. A high standard of fluently spoken and written English and French is compulsory; the additional ability to communicate in other languages is desirable. Experience in the application and use of data processing tools on PCs and especially Microsoft powerpoint and excel. Knowledge of MIDT traffic data is preferable. Relevant professional experience within an airline or aircraft manufacturer is highly recommended (a person having at least 5 to 10 year experience in the fleet and network planning, airline or product marketing and/or sales).