Product & Solutions Marketing Manager - API Management

Contenu de l'offre Product & Solutions Marketing Manager - API Management chez Axway

Paris

Overview

To go quickly, go alone. To go far, go together. As part of Axway, you’ll pursue your goals for professional and personal growth alongside the most capable, inventive, and dedicated minds in data integration technology. You’ll join us in promoting and perfecting the value of Axway AMPLIFY™, our groundbreaking hybrid integration platform that enables enterprises to seamlessly connect their people, systems, customers and ecosystems in ways that accelerate their digital transformation. You’ll exchange ideas with a culturally-rich global community of over 1,800 members who connect remotely or show up onsite in virtually every time zone on the planet. And you’ll have the support and camaraderie of your Axway leadership and colleagues to serve as a reminder that you’re not alone on your journey, and that every day, you’ve taken one more step forward. With Axway, you’ll go far because we’re better together. To learn more about Axway, visit www.axway.com.
Axway is seeking a product marketing professional with API product marketing experience to help drive global marketing programs for Axway’s API Management solution. The position reports to the Senior Director of Product & Solution Marketing for API Management.
By understanding customer business cases you will be responsible for influencing Axway’s go-to-market strategies that will help drive sales. In this role you will help in defining and delivering the market strategy, messaging and positioning, create engaging customer facing content and create and deliver impactful sales enablement materials. The role also calls for supporting lead-generation activities, as well as generating awareness and brand recognition, by establishing credibility as a subject matter expert and espousing best practices with prospects and analysts. As part of the Product & Solution Marketing team you will need to be a self-starter and work effectively in high-energy, cross-functional teams, and confidently communicate and work collaboratively with peers with a high degree of credibility.
Our ideal candidate is a well-rounded, proven performer with equivalent experience at other enterprise software companies. Experience in the application infrastructure, middleware, or integration technology sectors, and/or marketing to enterprise IT professionals in the Global 2000 is a plus.

Responsibilities

Monitor and document technology trends, and their relevance to Axway portfolio and product strategy Identify, define and quantify emerging market opportunities which can then be manifested into sales enablement and marketing campaign initiatives Work with customers and product management to validate feasibility of relevant solutions, as well as value propositions Understand unique requirements of regional markets across the Americas, EMEA and APAC, and effectively communicate Axway’s vision and marketing messages to these audiences Functioning as subject matter expert and technology evangelist, work with PR/AR team to communicate solution strategy to media and analystsWork with content marketing team to develop collateral, web site copy, sales tools, etc. Work closely with the Product & Solution Marketing and Product Management teams in the development of key positioning messages for product launches and press releases Support Demand Generation team with awareness and lead-gen activities Help increase brand awareness through social media and content syndication

Qualifications

3 to 5 years relevant experience marketing enterprise software to Global 2000 companies 2+ years experience marketing a combination of API management, microservices, integration, developer and Cloud technologies Product and solution marketing skills that include market opportunity validation and business planning, sales enablement and demand generation Excellent communications skills using a variety of mediums including webinars, social media, technical whitepapers, solution briefs, and sales presentations; ability to simplify complex concepts that will resonate with broad audiences will be key Strong presentation skills; ability to communicate effectively with executives across IT and lines of business, analysts and the media Dedication and focus to drive results that will directly impact revenue growth
Education: Bachelor’s Degree in Marketing and or a technical equivalent is required