Senior Brand Manager MBY

Contenu de l'offre Senior Brand Manager MBY chez Bel Group

For All, For Good, our company signature, reflects Bel’s commitment to a healthier and responsible food for all. This mission mobilizes 12,600 employees every day in over 30 countries to build a profitable and sustainable business model.

Universal and positive, our brands - The Laughing Cow®, Kiri®, Mini Babybel®, Leerdammer®, Boursin® - are constantly reinventing themselves to offer healthier and responsible fruit and dairy snacks to all consumers.

Do you want to join a company with strong brands that puts consumers and responsibility at the heart of the decision-making process? Then Bel is made for you!

Are you bold, pragmatic, and determined? Do you want to contribute to the transformation of an international agri-food company? Them come join us and measure the impact of your talent and energy in realizing an ambitious and sustainable company project!

#IWorkForAllForGood

MAIN DUTIES

Within the Babybel Global Brand Team, you will contribute to the definition and execution of strategic innovations in order to develop volumes, turnover and margin. You will be directly reporting to the global platform manager.

You will lead innovation / renovation projects from exploration to launch stage in strong partnership with countries, R&D team and factories and as an advocate for consumers.

DETAILED RESPONSIBILITIES

Market dynamics

Understanding consumer needs and competitive environment in key markets Understanding key market, consumer, category and retailer trends and recommending key business opportunities Benchmarking innovations against key competitors and inspiring brands Analyzing panels and obtaining new insights on innovation opportunities

Portfolio & brand strategy

Contribute to the vision of the top business opportunities and challenges for the brand Contribute to the brand strategic plan in collaboration with the major local markets. Identify the portfolio strategy on the ranges you are in charge

Positive inno-reno

Lead key inno-reno projects to ensure on time and in full delivery, as planned in the Brand Strategic plan, by building a strong partnership with SI, R&D and factories teams to deliver the projects: build and animate cross functional teams and lead through non-hierarchical management Ensure a close and constructive partnership with key countries, to align the innovation strategy and prepare innovation launches Ensure the right allocation of financial and human resource on the projects, through the preparation and inputs to the Brand Codev Challenge and approve innovation & renovation countries’ requests, ensuring the strategic relevance of the requests, always encouraging possible synergies and guaranteeing the P&L outcomes Manage innovation budget (consulting, design agencies, research agencies)

Team management

Assign new missions contributing to team members’ upskilling Provide regular feedbacks on performance and identify room for improvement Build robust Individual Development Plan with trainings along the year Interact with teams in multiple time zones, including North American, Europe, and Asia

PROFILE

Minimum business or marketing bachelor’s Degree required 5 to 8 years of experience in CPG marketing

SPECIFIC SKILLS OR QUALIFICATIONS

Leadership skills

Demonstrated strong leadership skills: Drive and accelerate transformation, Dare to innovate, Unconditional collaboration, Demonstrate agility and resilience

Business & marketing skills

Knowledge of product value drivers (nutrition, CSR, …) Strong data processing skills especially in the context of strategic, category, retailer, competitive and consumer insights (Nielsen/IRI preferred) as well as P&L forecast and management Knowledge of trade constraints Strong project management skills in the context of innovation pipeline management: mastery of Agile methods, ability to manage complexity (number of projects and/or countries), ability to speed up the innovation pace

Language skills

You are fluent in English and French

If you think that this job is for you, please click now on the button "Apply". The recruitment team of your site will contact you very soon.