Marketing and Communication Manager NH AG France

Contenu de l'offre Marketing and Communication Manager NH AG France chez Case New Holland Industrial

Morigny-Champigny (91) CDI

COMPANY PROFILE:

CNH Industrial is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the CNH Industrial's brands is a major international player in its specific industry: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Helieuz Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com

Responsible Marketing and Communication France

PRIMARY FUNCTION :

The Marketing and Communication Manager is responsible for defining marketing plans for products in line with the positioning of New Holland in France. He/She has full responsibility for defining and implementing a specific approach to the market including the selection and development of a variety of marketing instruments and specific retail actions focused on customer segments. He/She will ensure that all actions that impact the brand image, positioning or presence (sales and marketing, customer support, finance, communication, training, distribution, etc) are aligned with the overall brand strategy.

ESSENTIAL RESPONSIBILITIES:

Contribution to the strategic marketing positioning; Development of annual marketing plan and Quarterly plan; Gap analysis/root causes and action plan development; Specification/positioning of new products; Definition of market launch activities strategy and operational plan; Follow-up of market volumes and share; Proposition of variable marketing action (programming) based on performance and efficiency; Settlement of the final price positioning for the products/projects profitability analysis; Forecast Activity; Conducting of benchmark and competition analysis; Close collaboration/contact with Central Marketing is necessary particularly for Pricing and Operational Marketing activities; Definition and coordination with Sales and Demand planning or volume forecast; Definition of the pricing of new products with Sales organizations in coordination with Product Marketing and Pricing Team; Communications to dealers and customers; Sales Support and product launches; Sales training.

QUALIFICATIONS/REQUIREMENTS:

Engineer or Business School graduate Knowledge of the Business with a commercial field experience About 10 years of professional experience of which some years spent in a role of responsibility Need to be competent at using software programs such as PowerPoint, Word and Excel Fluent in English (written and spoken) Able to communicate at different levels with his team and his hierarchy Management ability, able to motivate a team with precise objectives Self-driven, results-oriented with a clear focus on high quality and business profit Good presentation / Communication Skills