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Clovis Oncology

France 18/09/2022
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Brand Manager - France


Job Summary


This role contributes to the achievement of the business objectives in the French Affiliate and works closely with the NSM, Medical, Market Access and other key stakeholders in the French organization, and in the wider European Organisation. As Brand Manager,you must focus on:



Lead on marketing activities based on field insights and needs
Ensuring all ongoing operations/tactics are delivered on time and in line with local rules and regulations
Liaising with European colleagues to ensure that the value of Clovis Oncology is shared with the French Commercial Team, including the Rubraca brand vision and positioning

Job Responsibilities


Product Management



Adapt & review the European promotional materials, manage the workstream/s with the ad agency and manage the cross functional collaboration with medical and regulatory to ensure final approval
Act as the SPOC (Single point of contact) for the KAM teams for all material and central programmes related questions (eg national launch meeting; regional symposia)
SPOC for European team on promotional materials
SPOC for all ad agencies supporting marketing projects
Country lead on the management of Veeva fully in line with local rules and regulations, in particular the promotional charter.
Lead product marketing group, in charge of governance, deliverables and reporting. The product team is a cross functional team with the objective to fine tune all marketing activities to make them most relevant to and actionable for the commercial teams for both the second line and first line indications

Commercial Operations



Contribute to the COMOP bi-monthly meetings under the leadership of senior management drafting agenda, managing meeting minutes, follow up to key actions, responsible to provide input on brand materials etc
Ensure marketing related actions are follow up on in due time internally in cross functional alignment with sales, medical, regulatory, region Europe and externally with any agencies/vendors we may be working with.
Work very closely together with the office assistant and finance on the management of the marketing budget, providing a monthly update to the commercial director on budget spend and proactively highlighting any issues that may be coming up.
Based on the COMOP decisions develop the annual national congress plan, including all elements related to logistics, materials, staffing etc in close collaboration with the NSM.
Manage the alignment of the GERS/ COPHANA sales data monthly bringing any deviations to the attention of the Senior Commercial Director & Executive Finance Director.
Work closely together with the NSM on developing the plan for national cycle meetings, agenda, marketing input, presentation of new & existing materials

Brand Plan



Own & drive the local brand plan process from review of last years brand plan and what was planned versus executed to the planning and drafting of the brand plan for the following year.
Liaise closely with the sales, market access and the medical teams in order to ensure all functions are aligned on the common strategy for Rubraca in 2nd line. Perform quarterly check ins with the KAM team to this effect and propose corrective/adaptive actions where needed.
Based on the brand plan and with input from finance, draft the country budget for the following year
Liaise closely with European marketing and fellow COM across Europe in order to take on best practices and capitalise on them.
Own & Drive the 1st line brand plan and launch preparation - including coordination of 2nd line and 1st line marketing strategies, local messaging, materials development, training etc.

Insights & Competitive Intelligence


Develop a competitive intelligence process as part of the product team and put forward proposals on adaptation to the marketing strategy & materials based on those insights. This competitive information/insights gathering should involve any relevant functions within the French organisation in a compliant manner. Example : KAMs in the field, regional guidelines, tenders or others buying processes in regions for PARPis, competitor positioning & messaging at congresses on commercial booths and symposia etc

Budget Management



Budget Management: Prepare the monthly spend budget consolidation for the Senior Commercial Director together with all relevant stakeholders finance, Admin assistant, NSM etc.
Provide comprehensive support to CD on the QBR drafting the QBR deck with input from all relevant stakeholders within the organisation (NSM, Medical, Market Access, Regulatory/Compliance).

Local Trainer



Act as local trainer of tools, programs and all other projects required for the French Affiliate
Consolidate product / brand training needs for KAMs based on discussion with NSM, provide summary to the COMOP/CLT, share with EU colleagues in order to seek opportunity for EU wide solution/consistency

Support in the execution of events (regional meetings, symposia, )



Support and work in partnership with the National Sales Manager and Administrative Assistant to organize congress/events/regional meetings
Connect with external stakeholders (providers,) for planning and execution

Operate in line with Clovis Oncology Values, Code of Conduct and all applicable Regulations


Competences and Capabilities



Deep knowledge of brand management, development of marketing campaigns, analyses of competitors
Experience on creating brand planning processes, working with cross-functional teams (Medical, Access, KAMs and international teams) Minimum of 3 years proven marketing / brand management experience, ideally complemented with an experience working in field sales or market research / business analyst.
Proven experience in deploying and supporting the operations of the field-based teams
Proven experience in setting up Sales and KPI Dashboards
Previous experience in Oncology strongly preferred
Possess required diploma to perform promotional activities.
Performance oriented
Ability to work proactively and in a flexible way, ideally in a Biotech environment
Negotiation and problem-solving capability
Communication and analytic skills
Ability to develop and maintain good relationship with internal and external stakeholders
Ability and experience in the cross-functional work
Proven track of project management
Passion for learning and comfort with ambiguity
Strategic and innovative thinker results/solutions driven
Exceptional time management and organisational skills
Strong collaborator -respectful and accountable
Able to manage multiple projects in a fast- paced environment
Exceptional communication skills in French both internally and externally and a strong command of English both oral and written.

Capability



Technical Expertise: Environmental Intelligence & Insight, Project Management & Scientific Expertise
Business Acumen & Execution: Cross-functional Working, Project Managment
Collaborative leadership: Communication skills (influence)
Customer Centricity: Strategic Networking with internal stakeholders, develops solutions to customer needs and insights
Innovation: Anticipation on environmental changes

Job Summary




Requisition Number: BRAND002195

Job Category: Commercial

Schedule: Full-Time

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Brand Manager - France
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