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Contenu de l'offre e- Commerce CRM & Social Marketing manager chez Crocs
Bouches-du-Rhône
Summary
The E-Commerce CRM & Social Marketing Manager, you will be responsible for the communication strategy creation and execution email marketing, LINE Official account and LINE Business Connect. Testing and evaluation are also included. Collaborate very closely with the rest of the e-commerce team and other teams in Crocs Japan and Global.
As a member of the Japan eCommerce team, you will be part of dynamic group responsible for executing the traffic driven to eCommerce activities required to meet the company's financial goals & customer engagement objectives to bring profound comfort, fun, colourful and innovation to the world's feet.
You will be reporting directly to the Japan Ecommerce Director or Digital Marketing Manager.
Essential duties and responsibilities
Communication strategy planning & executing for email & LINE messages, responsible for including traffic driven to eCom & Marketplaces, ROAS and vendor management.
Communication plan such as promotion and product focus campaign based on go-to-market strategy
Evaluating each CRM program for their effectiveness and ROAS together with finding opportunities to constantly optimize for reaching the set KPI targets and budget
Based on client-information & segmentation, gains a better understanding of our clientele, identifies/ anticipates new trends for better drive efficient CRM programs.
Collaborate with Merchandising and Onsite merchants teams to align with the best go-to-market strategy
Implements the new communication programs such as new automated email or LINE business Connect messages to the growth opportunities segment
Measure impact and analyse results and propose recommendations for the future
Create campaign contents design working with vendor
Keep your knowledge up to date with the latest industry trends and new features;
Skills and Experience
At least a bachelor's degree
3+ years of email marketing and Social Media Marketing especially LINE Official
Experience of roll out of LINE official & LINE Business connect as Project leader
Analytical mind set, detail oriented, good with numbers and capable to create forecasts on how to optimize the available marketing budget within different markets and in line with the business goals/KPIs;
Being familiar with Adobe Analytics and Adobe Audience Manager
Proven ability in optimizing and effectively expanding CRM program (revenue driven)
Innovative, flexible, and creative problem-solving skills with a strong ability to prioritize multiple projects
Detailed planning balanced by flawless execution;
Experience with agency management
Fluent Japanese. Preferably English skill both verbal and written is a strong plus.
Innovative, flexible, and creative problem-solving skills
Self-starter who works well in Digital Marketing
Ability to manage multiple projects at once
Proficiency with Microsoft Office applications (Outlook, Excel. Power Point)
Advance knowledge of Excel is required
Comfortable working in a highly cross-functional matrix environment