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Senior Brand Manager Badoit (H/F)

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Contenu de l'offre Senior Brand Manager Badoit (H/F) chez Danone

Danone Eau France Danone is looking for Senior Brand Manager Badoit - M/W for Rungis.


We are looking for an inspiring marketeer, to lead the development & re-ignite the Badoit iconic brand in France, and to inspire an agile and high potential team, to break the codes and innovate in terms of products, activation and brand communication.


MAIN RESPONSIBILITIES


Objectives of the role required in this position, you will be responsible to:
Recommend the growth plan of the Badoit French business, including the megabrand platform strategy, and the dynamic between Badoit nature and aquadrinks, by channel (retail and out of home) Be responsible of the communication strategy, as lead country, and lead the media planning, including channel choices & investment strategy Be responsible for engaging activation plans in all touchpoints and across target groups, to drive "first choice" Manage the Badoit innovation and portfolio strategy, by successfully collaborating with R&D and consumer insights teams and then, with commercial and category management teams Take an active role in co-creating brand's sustainable strategy Manage P&L, brand's budget & lead forecast discussions Ensure a clear understanding of the drivers and inhibitors of the brand's performance Monitor brand's performance against set KPIs and propose corrective actions Manage a team of 2 people

PROFILE


6+ years of successful experience in consumer marketing within FMCG companies. Experience in independent brand management. Understanding of financial measures and business planning processes. Excellent leadership, influencing & analytical skills. Experience in developing communication platforms incl. Digital content & engagement strategies, as well as in brand positioning will be an advantage. Strong business acumen & experience in launching innovations. University degree English speaking

Professional attributes

Brand lover and out of the box thinking Team player and collaborative mindset Creative thinking, strong problem solver and ability to see the bigger picture Strong appetence for innovation at product but also activation and communication level Ability to engage and inspire teams; to lead them towards breakthrough projects Results driven: focus on achieving company's goals Ability to stand alone and manage ambiguous situations effectively Ability to influence/stakeholders management: as leader of Badoit on the French market, you will interact and be responsible to align the decisional ecosystem of commercial, R&D, factory teams, ...

Why working at Danone? Find out more here

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Senior Brand Manager Badoit (H/F)
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