Growth Marketing Manager

Contenu de l'offre Growth Marketing Manager chez Doctrine

Our mission: we are advancing open justice around the world. Our products: we are building legal research and analytics software for legal professionals to search through the law, handle their cases, and grow their business. Our ambition: in a "traditional" industry, we strive daily to offer our customers the latest technologies, especially in the field of artificial intelligence, through simple and well-designed products
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Doctrine builds a legal research and analytics software for legal professionals, law firms, companies, and individuals to search through the law, manage their cases, and grow their business. Our vision is simple: advancing open justice around the world!
We're on a mission to connect legal professionals to data, information, news and insights, making law accessible and understandable. Our challenge is to offer the latest technologies in artificial intelligence through the most simple, efficient and well designed product to our customers, in a traditional industry.

We are looking for an amazing, data-driven Growth Manager responsible for designing and driving a comprehensive lead generation strategy, spanning from acquisition of new customers to retention of existing ones.
The Growth Marketing Manager will own the majority of the marketing funnel for our company. You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales leadership will help you accomplish.

What you'll do

Lead overall Lead Generation planning efforts including production of lead generation goals, forecast and measuring overall results. Leverage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content, chatbots, etc. Management and segmentation of our contact list : the days of full blasts and spamming are over. In its place, we want you to understand the right nurture tracks to provide incremental value and nudge our leads towards sale in a way that feels human and still converts. We also need you to understand the right types of content to send to the right people at the right time. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. Establish closed-loop analytics with sales to understand how our marketing activity turns into customers, and continually refine our process to convert customers. Provide day-to-day management and accountability for all email marketing, social media marketing and other promotional programs Work with various teams (design, content, product marketing, product, sales) to implement strategies

What you'll need

A minimum of 3 years of past experience with Outbound, Lead Gen, Paid Acquisition, ABM, Email marketing, lead nurturing, marketing automation, and/or web analytics in a SaaS environment. Excellent communicator and creative thinker, with an ability to use data to inform all decisions. Creative, passionate marketer with desire to innovate and transform marketing practices and strategy Hands-on experience using marketing automation & CRM tools such as Salesforce, Pardot, Intercom, Drift. Strong analytical skills with the ability to think and execute both strategically and creatively Demonstrated ability to multi-task, set and manage expectations in a fast-paced environment Strong interpersonal skills, ability to work with and manage cross functional teams
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Why you should apply: It's a great time to join Doctrine in terms of growth and opportunities We have a strong team spirit and company culture, we live our values at a daily basis Top-notch learning environment: ongoing mentorship, sharing best practices Regular feedback and compensation reviews - we nurture the feedback culture and reward great work
Benefits: Competitive package, including stock options Full remote friendly Unlimited time off Referral bonuses A great health insurance policy Lunch coupons
Other perks: IT equipments Free coffee, tea, and fresh fruits Thursday beers and teambuilding events
We are an equal opportunity employer and value diversity at our company. We do not discriminate on any basis including religion, color, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.