Direction : Global Lens Marketing
Classification : Cadre
Location : Charenton le Pont
JOB SCOPE AND MAIN RESPONSIBILITIES:
We currently have an International Brand Manager career opportunity at our Charenton (France) location within our Global Lens and Categories Division. The job position is within the consumer brands team, reporting to the Crizal Associate Marketing Director.
You will be in charge of driving growth opportunities of Crizal as a brand, through regional white space, retail and wholesale channels. The year 2023 is a new milestone for the brand after delivering three innovations at once, which is unique in the history of Crizal, the brand strategic positioning is about to shift. Supporting the rollout of this strategic shift is key to accelerate Crizal growth.
AREAS OF RESPONSIBILITIES AND RELATED ACTIVITIES:
The brand manager will be in charge of:
Accelerate the implementation and activation of the brand long-term strategy:
Drive brand engagement and performance in-store
Consolidate the growth of the category
NETWORK OF INTERACTION:
INTERNAL :
- Global marketing: EssilorLuxottica brands teams, Consumer Market Insights, IP, Legal, Medical marketing
- Business Intelligence team
- Regional and local marketing teams
- Education team
- R&D, Projects and Operations teams
- Shared creative services (agency)
EXTERNAL :
- External agencies (depending on project)
SKILLS
CANDIDATE PROFILE:
• Educational Background: Master’s degree in a business-related and/or Marketing field
• At least 3 years of experience in marketing, business, development, excellent understanding of the marketing mix
• Knowledge of optics would be beneficial (lens or frame)
• Experience in Retail industry or working in an agency would be a plus
LANGUAGES:
Fluent in English (oral and written)
French and / or Italian are a plus
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