Ice cream brand experience manager out of home (H/F)

Ice cream brand experience manager out of home (H/F)

Ice cream brand experience manager out of home (H/F)

Posted: 1 Mar 2023Closes: 31 Mar 2023




Rueil-Malmaison, Île-de-France Region, France


Competitive





Permanent & Full-time


1275872947



Notre objectif : Faire du développement durable un standard !
Nous figurons parmi les leaders des secteurs des boissons et glaces, des produits alimentaires, de soin de la personne et d'entretien de la maison et sommes présents dans 190 pays à travers le monde.
Nous touchons 2 milliards de consommateurs par jour grâce à plus de 400 marques emblématiques telles que Ben&Jerry's, Maille, Axe, Skip
Nous cherchons un/une Ice cream brand experience manager out of home (H/F)
Type de poste : CDI
Localisation : Rueil-Malmaison (siège UNILEVER)
Télétravail 3 à 4 jours par semaine
Français courant exigé
Anglais fluent
Missions :
Consumer understandingDrive researches to deep dive consumer OOH behaviors
Develop new Front of House (FOH) experiences
Engage consumers trough impactful glacier concept
Maximize Magnum pleasure store experience
Create memorable materials for restaurants
Impulse : reshape the visibility experience (POS materials)
Pop-up stores design
Partner for store design

Imagine and leverage OOH activations to make our brands inevitable & accelerate demand. These activations will be adapted & rolled out by OOH Catman & sales team
Develop master activations to drive growth of FOH
Develop master activations for impulse on all OOH channels to both amplify marketing plan on innovation and activate specific OOH impulse offers.
To be thought in collaboration with Catman & sales team
Media recommendation & deployment to leverage these initiatives, complementary to national plan (OOH media : Digital / social / geolocalisation / Etc.. )
Measure performance

Marketing plan for key customers & support new customers conquests
Develop marketing brand experience plan for Disneyland Paris and other key customers
Propose innovative & adapted marketing activation plan for prospects, collaboration with sales & catman team
PROFIL :
BAC + 5 / Business School
First marketing experience with OOH brand activation, events
English Fluent, Project management
Love food, Creative & rigorous, autonomous, sharp, bias for action and able to step back
Ability to embark & engage teams around activation plans
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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