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Héricourt-Ouest, Lure 18/09/2022
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Faurecia recherche …
FORVIA provides solutions for a safe, sustainable, advanced and customized mobility. Composed of 6 business groups with 24 product lines, FORVIA comprises the complementary technology and industrial strengths of Faurecia and HELLA. FORVIA is focused on becoming the preferred innovation and integration partner for OEMs worldwide.

Mobility is evolving fast. Our strategy is aligned to the megatrends shaping our industry : onboard experiences, automated driving, zero-emissions mobility and sustainable automotive design - materials, energy efficiency, extending product life and increasing recyclability.

Faurecia Clean Mobility (FCM) activity is looking for a Zero Emission Marketing Analyst to BE based in our R&D center of Bavans (30 min from Belfort, close to the border with Germany and Switzerland). The site is about 1000 employees and is developing cutting-edge solutions for sustainable mobility.

The Zero emission Marketing Analyst is in charge of providing comprehensive analysis of Zero emission markets (hydrogen activities and other ZE activities investigated in the Business Incubator) through market studies focused on relevant products, segments, regions, customers, technologies, competitors and key players. He/She develops and maintains the marketing databases which contains key data on market size, market share, pricing and targeted sales for the different activities. Through his/her analyses and specific projects that he/she leads, he/she provides a long-term view on market evolutions and participates to orientate the business lines sales & innovation strategy.

The main missions of the role are :

Identify and update regularly the addressable market/segmentation for each ZE products based on market trend understanding & data
Collect market data from sales and pricing regarding customer volumes targets/information
Animate and coordinate a network of regional marketing analysts
Conduct ad-hoc studies to quickly assess new markets in the context of portfolio expansion evaluations (market research and analysis : products, customers, trends, technologies, competitors, legislation...)
Evaluate with ZE sales and product marketing team the current and future market shares (by product, customers, region...) for Faurecia and competitors, and ensures coherence between marketing and sales data
Provide high level analysis of overall ZE market trends and environment and bring value & coherence at ZE level thanks to the analysis of the different ZE markets
Centralize overall competitive intelligence : collect and disseminate information related to competitors, create and maintain competitor profiles to better understand strategies, products and alliances.
Collect and disseminate summary reports from key events (consortia, etc.), meeting (customers, partners...) and trade shows regarding marketing data.
Support external communication regarding ZE markets
Prepare data and slides for reporting to ZE, Business Group and Group levels, in particular support Strategic plan process regarding market, market shares and sales data consolidation and align with regional divisions
Manage an intern that will support in his/her analyses.

Environment :

The marketing analyst will BE part of the Zero emission Strategy and marketing team and will report to the Zero emission Strategy and marketing Director.

He/She will work closely with :

The other members of the team : including the Product and Strategy managers, Strategy and Partnership manager and communication manager
the Zero emission General managers
the BG Strategy & marketing team
the CVI division marketing teams
the regional divisions and key partners with whom we share marketing intelligence, including our JV with Michelin Symbio.

Qualifications :

The ideal candidate will have/BE :

Masters' Degree, Engineering or Business with a specialization in marketing
Experience in an industrial environment
First significant experience in marketing and or experience in a consulting industry or similar position
Fluent in English
IT Skills : Excellent in Excel, PowerPoint and databases
Well versed in higher level math concepts like statistics
Strong organizational and management skills
Results oriented with good written and oral communications skills
Ability to work in a matrix organization
Curiosity and ability to BE a source of proposals/challenge
International mindset

Faurecia is an Equal Opportunity Employer.


Zoom sur le métier de : Chargé d’études marketing

Travaillant au sein du service marketing des entreprises ou encore à son compte pour des instituts, le chargé d’études récolte, traite, analyse, pour enfin traduire les données en recommandations marketing ; alors destinées à orienter les décisions stratégiques.

Découvrez la fiche métier Chargé d’études marketing
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