Marketing Analyst H/F

Contenu de l'offre Marketing Analyst H/F chez Faurecia

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New trends and expectations are reshaping the automotive industry. Inspired by the exciting new challenges associated with this revolution, Faurecia anticipates the future of mobility developing cutting-edge solutions for smart life on board and sustainable mobility. If you're willing to contribute and create value for tomorrow's cleaner and smarter mobility, Faurecia is the place to BE.

The Zero emission Marketing Analyst is in charge of providing comprehensive analysis of Zero emission markets (hydrogen activities and other ZE activities investigated in the Business Incubator) through market studies focused on relevant products, segments, regions, customers, technologies, competitors and key players. He/She develops and maintains the marketing databases which contains key data on market size, market share, pricing and targeted sales for the different activities. Through his/her analyses and specific projects that he/she leads, he/she provides a long-term view on market evolutions and participates to orientate the business lines sales & innovation strategy.

The main missions of the role are :

Identify and update regularly the addressable market/segmentation for each ZE products based on market trend understanding & data

Collect market data from sales and pricing regarding customer volumes targets/information

Animate and coordinate a network of regional marketing analysts

Conduct ad-hoc studies to quickly assess new markets in the context of portfolio expansion evaluations (market research and analysis : products, customers, trends, technologies, competitors, legislation...)

Evaluate with ZE sales and product marketing team the current and future market shares (by product, customers, region...) for Faurecia and competitors, and ensures coherence between marketing and sales data

Provide high level analysis of overall ZE market trends and environment and bring value & coherence at ZE level thanks to the analysis of the different ZE markets

Centralize overall competitive intelligence : collect and disseminate information related to competitors, create and maintain competitor profiles to better understand strategies, products and alliances.

Collect and disseminate summary reports from key events (consortia, etc.), meeting (customers, partners...) and trade shows regarding marketing data.

Support external communication regarding ZE markets

Prepare data and slides for reporting to ZE, Business Group and Group levels, in particular support Strategic plan process regarding market, market shares and sales data consolidation and align with regional divisions

Manage an intern that will support in his/her analyses.

Environment :

The marketing analyst will BE part of the Zero emission Strategy and marketing team and will report to the Zero emission Strategy and marketing Director.

He/She will work closely with :

The other members of the team : including the Product and Strategy managers, Strategy and Partnership manager and communication manager

the Zero emission General managers

the BG Strategy & marketing team

the CVI division marketing teams

the regional divisions and

key partners with whom we share marketing intelligence, including our JV with Michelin Symbio.

Qualifications :

The ideal candidate will have/BE :

Masters' Degree, Engineering or Business with a specialization in marketing

Experience in an industrial environment

First significant experience in marketing and or experience in a consulting industry or similar position

Fluent in English

IT Skills : Excellent in Excel, PowerPoint and databases

Well versed in higher level math concepts like statistics

Strong organizational and management skills

Results oriented with good written and oral communications skills

Ability to work in a matrix organization

Curiosity and ability to BE a source of proposals/challenge

International mindset

Faurecia is an Equal Opportunity Employer.