Marketing Director

Contenu de l'offre Marketing Director chez Imerys

France

The Company

Imerys is a world leader in creating specialty solutions that improve everyday life through minerals. Our success is built on our people, and creating an environment where our 17,800 employees around the globe can thrive.

We passionately believe that our teams are at their best when they have the opportunity to learn, collaborate and find new ways to solve our customers’ challenges, no matter what part of the business they are in.
We can offer you a variety of work and real opportunities to make an impact and be part of our evolution.

If you want to grow your skills and develop your career, find out more at www.imerys.com

The Position

Marketing Director

Job Summary

Role

In charge of analyzing marketing intelligence (market, customer, competition, technology) and Imerys product performance to define product offering, value proposition and pricing as well as to define a proposed strategy for the segment, in collaboration with the innovation teams and the segment teams. Leading P&L of key projects for development businesses

Responsibilities

Analyze marketing intelligence and define segment strategy

Collect and analyze quantitative and qualitative information from Imerys and 3 rd party sources to understand demand trends, production, capacity and trade flows situation as well as mineral usage mapping, competitive environment and market shares. Develop and structure market and competition intelligence liaising with sales, tech support and marketing counterparts

Define competitive behavior, strengths and weaknesses and integrate this into the business strategy and tactics to develop a sustainable competitive advantage & Build a comprehensive strategy for the segment (commercial, innovation, communication) in collaboration with sales managers and for validation by segment leader / SVP

Responsible for the development of P&L’s for key Projects and the management of their development to Commercialisation.

Responsible for Marketing Mix

Structure a multi-mineral product / solution offering with a clear and quantified value proposition for each of our products offered to the segment as well as establish and justify a recommended price range based on: value-added, competitive dynamics, segment strategy and profitability. Prepare fact-based selling materials for the sales force

Define distribution channels for the segment (direct vs. generalist distribution vs. specialist distribution)

Drive innovation effort

Generate ideas of potential new products, rate them and recommend short-listed ideas to enter NPD development pipeline. Lead new product development projects, prepare documentation and actively support technical and sales teams until full commercial launch

Support commercial and business development effort

Identify and prioritize commercial development prospects in collaboration with sales managers and KAM and in line with agreed strategy

Measure progress of development against the segments business objectives

Provide training and assist distributors / agents and account managers in understanding the product range and customer’s key performance requirements

Establish and sustain contacts with key value chain stakeholders: other raw material producers, associations, equipment manufacturers, end-customers to promote Imerys interests and develop promoters / prescriptors

Animate segment on CRM : comment visit report, fill capacity equipment, competitor consumption, news & posts on market, communicate on trends

Support sales team with budgeting work, opportunity assessment, commercial approach

Responsible for driving communication effort

Define communication needs in terms of brochures, trade shows participations and preferred format, advertizing

Define communication directions and high-level content for website, brochures and social media

Accountability

Developing a strategy for the segment and the follow-up of its implementation

Driving Marketing Mix and new product needs

Support commercial development and manage P&L(s) of development projects

Project market growth & competitive positions with strategic options and implications

Competencies and experience

Key competencies

Deep technical and market understanding of application (needs, production process, market structure, performance)

Strong business sense and ability to interact effectively with people from all backgrounds and levels

Strategic mind, hands-on, result-oriented, good interpersonal skills

Ability to positively influence others w/o direct reporting lines

Demonstrated experience of development P&L management in the commercialisation of new concepts

Project management skills for scoping, developing and operational implementation of projects.

Ability to craft and present compelling Value propositions supporting key developments.

Demonstrated cross selling of Projects in matrix organisations.

Ideal background/ experience

Engineering degree or PhD in material science or chemistry

5-10 years experience in marketing and / or technical development / production in relevant industry

Ideally, network in relevant industry

Position Type

Full time

and

Permanent

Only technical issues will be monitored through the below inbox:

recruiting.support@ imerys.com

PLEASE DO NOT SUBMIT RESUMES OR APPLICATIONS TO THIS EMAIL, AS THEY WILL NOT BE REVIEWED.

To ensure fairness and legal compliance in our recruitment processes, only applications received through the online application process will be considered.

IMERYS is an Affirmative Action and Equal Opportunity Employer and it is our policy to not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, marital status, sexual orientation, gender identity, genetic information, disability, veteran status, or any other status protected by federal, state or local laws.