Digital Communication Manager (H/F)

Contenu de l'offre Digital Communication Manager (H/F) chez LVMH

Digital Communication Manager (H/F)

Your role will be to manage 2 digital platforms, recently launched, and bring them to the next level.

INSIDE LVMH and sHaRe are 2 digital platforms, recently launched by the LVMH Talent Management Team. These platforms have different audiences and objectives but are very much focused on fostering education and knowledge, sharing best practices and building communities, internally and externally:

1/INSIDE LVMH (www.insidelvmh.com) is an international educational platform bridging the gap between the academic and professional world and transmitting knowledge on LVMH and the luxury industry, to better understand its opportunities and challenges. It’s also a key channel to drive qualitative and quantitative traffic to Maisons’ internships/job offers.

Audience: Students and Early Career Professionals worldwide (< 3 years of professional experience), worldwide (also open to LVMH interns, apprentices, graduates) / 130 000+ users

Your mission: To position the INSIDE LVMH platform as a unique Luxury Academy to learn all about the LVMH ecosystem and initiatives as well as the go-to-platform for students and early career professionals to kick start their career in the luxury industry and at LVMH.

#students #earlycareer #transmission #education #learning #community

2/ sHaRe is the HR platform for the HR community at LVMH.

Its objectives are to

strengthen the ties between the Group, Maisons, and Regions,
push the boundaries of HR and support the business,
share key strategies, documents, and processes
animate HR communities

Audience: Global HR community at LVMH /3000+ users

Your mission: Editorial and technical management of the platform as well as working transversally with key HR departments of the Group for content creation and platform optimization.

#HR #transmission #learning #community

YOUR MAIN RESPONSIBILITIES

We need you to accelerate and amplify the platforms by strengthening our content & acquisition/loyalty strategies.

Content strategy / content creation

- Create and implement the editorial strategy and yearly content calendar in line with relevant highlights of the year (that are relevant to our audiences) as well as LVMH happenings

- Work hand in hand with Maisons/Regions to consolidate existing content, create new and appropriate content for the target audiences, with the support of the communication team and partner agencies.

- Structure briefs and content formats

- Act as a change and innovation leader, be curious and creative, create and sustain an engaging storytelling approach and formats…

Acquisition & Loyalty, CRM, communication assets

-Build a strong CRM strategy, with newsletters & notifications for the users of the platform

-Innovate and develop new communication assets adapted to diverse audiences and/or communication campaigns to drive awareness and engagement on the platforms

Reporting

-Create and follow a dashboard of KPIs to assess the performance of the content & communication strategy & initiatives.

PROFIL

You are a strategic leader, able to build relationships and work effectively with internal and external stakeholders, possess excellent digital and communication skills, and be comfortable with rolling up their sleeves to drive execution.

6-8 years’ work experience in digital communication, digital marketing, content creation, CRM (experience in communication agencies would be a plus)
Appetite for corporate communications (previous experience in corporate communications is a plus)
Experience in the development of learning programs/e-learning modules creation is a plus
Experience in building and growing programs/initiatives and skilled at developing strategy and change management
Written and oral fluency in English (French is not required but is a plus)
International experience is a plus
Strong sensitivity for the luxury industry
A team player, able to influence and deliver, by working cross-functionally with transversal teams (top management, marketing/communication teams in the Maisons, external experts and stakeholders);
Works backwards from internal customer needs and comfortable with presenting to senior leaders to gain support and investment in building, launching, and growing programs. This involves creating narratives and leveraging data to inform decision-making.
Thrives in fast-paced and ever-changing environment, flexible, ability to manage conflicting priorities
Program management expertise is preferred

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