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Contenu de l'offre Content Marketing Manager chez Malt
Paris (75)
About the job
We're looking for a content marketer to build Malt’s digital presence and brand awareness in France. This role will take full responsibility of our lead and demand generation content to support inbound marketing strategy.
In addition, this role will work closely with the sales, brand and paid acquisition teams to ensure our messaging across all channels is consistent, on-brand and effectively communicates the value of Malt.
The challenges
Define and manage our global editorial B2B strategy, building a narrative and keeping Malt up to date with industry trends
Produce and broadcast content ensuring strong online and offline presence, in different formats such as landing pages, blog articles, webinars, white papers, success stories, guest speakers interviews, infographics, print publications, flyers, or other creative ways in order to generate leads
Create and optimize content for SEO in coordination with our SEO Manager (specific pages, content for our resources center, landing pages...)
Build email marketing & nurturing campaigns to move leads down the funnel working in tandem with members of the marketing team
Maintain and document our growing marketing content and assets thru CMS tools so that our international markets can use and re-apply
Your profile
3+ years experience in digital copy writing and/or content writing experience, preferably within a marketing team and/or B2B tech
Proven track record of crafting engaging content to attract, engage and delight customers across a range of channels
Experienced in B2B lead generation tactics
Able to project-manage at scale, autonomously, resourcefully, with cross functional teams
You know your way around tools like Customer.io, Hull, CMS and can even edit videos
Fluent in French and English...and good skills for Karaoké
Previous experience in the startup and tech scene is a plus, but not essential