Marketing Manager Consumer Insights & ROI Champagne

Contenu de l'offre Marketing Manager Consumer Insights & ROI Champagne chez Pernod Ricard

Marketing Manager Consumer Insights & ROI Champagne

Context around the position:

In today’s world, our markets are increasingly more fragmented, and our consumers more demanding. We need to transform our Marketing to collectively improve our operational effectiveness, while we engage our consumers more deeply with the development of quicker and more impactful innovation, the activation of sharper digital plans, and the creation of breakthrough and award-winning brand and product storytelling.

The latter especially requires a strong consumer centric approach, with a deeper knowledge of local consumer insights and cultural trends, so that our communication can resonate more deeply. For this reason, two new Brand Company Functions are being created, located in “Drive markets” (markets representative of a strategic consumer archetype for the brand), to ensure the development of exceptional brand and product communications: “Creative Content Managers” (content development) and “Market Activation Managers” (markets coordination and broadcast).

Position purpose:

Act as a strategic partner for Champagne, by enhancing consumer understanding and developing actionable insights to guide strategy, planning & activation development.

Actively participate to drive Consumer Centricity across the business.

The main responsibilities are:

Design & implement consumer-centric analyses & research to nurture development of consumer knowledge within Champagne Teams & inform marketing/business decisions

Identify & frame learning objectives with key stakeholders.

Define data sources, proposing suitable methodologies and deciding on partners.

Implement/follow the research / studies with chosen partners

Articulate key learnings and implications/recommendation.

Disseminate results to key stakeholders.

Work closely with COE HQ on all relevant projects including PRIME, Quant studies etc

Support Champagne marketing projects (i.e. products, communication, experiences, etc.) development by bringing in actionable consumer and cultural insights.

Leverage existing data sources including Trends report, Social Listening & Data analytics ton input to marketing projects.

Actively contribute to foster a “Consumer centric” culture within MMPJ, through:

Dissemination and regular presentation of lessons to the brand teams.

Deployment of new methodologies and tools for better and deeper consumer understanding across the organization.

Actively construct and measure ROI processes for all key brand activity in agreement with MD, through:

Identify & frame learning objectives with key stakeholders.

Define data sources, proposing suitable methodologies and deciding on partners.

Implement studies with chosen partners and/or internal stakeholder partners

Articulate key learnings and implications/recommendation.

Disseminate results to key stakeholders.

The profile required is:

Master degree or business degree with 7+  years of experience, within a consumer insights or Social Listening Insights role within an FMCG / Luxury company,  or a consulting or research agency.

Strong analytical skills, high attention to detail, strong project management 

Strong interpersonal skills (ability to work with multiple cultures & functions, listening/influencing skills)

Working knowledge of IT tools for data analysis & Social Listening.(Excel, PowerBI, Radarly/Sprinklr, …: a plus, but not mandatory)

Job Posting End Date:

Target Hire Date:

2022-03-01-08:00

Target End Date:

Summary

Location: Paris

Type: Full time