Senior Brand Manager - Brand Advocacy

Contenu de l'offre Senior Brand Manager - Brand Advocacy chez Pernod Ricard

Senior Brand Manager - Brand Advocacy

Your mission

In Havana Club, we craft the best Cuban rum worldwide and sell it all around the globe. This success won’t be possible without a team full of energy, creativity, and resources, serving one purpose: the brand. Today we are recruiting our new member to join our International Marketing team – based in Paris – to make Havana Club the most respected brand among gatekeepers and consumers.

Our team has a specificity: being human scaled while still being part of a top leading spirit company (Pernod Ricard). This will allow you to grow in a very dynamic and flexible environment; working hand in hand with your counterparts, while taking advantage of the tools and means of the Group to make your daily tasks and missions easier to handle and manage.

Your role: Design and lead the development of the brand advocacy strategy and assets to generate outstanding gatekeepers (rum experts, bartenders, sales teams and Brand Ambassadors) and consumer engagement. Managing a team of 2 Global Brand Ambassadors, you will work in close collaboration with several teams - Maestros, Digital, Content, Market Activation and Communications - to ensure relevancy, consistency, market implementation and maximize impact.

Your key responsibilities

BRAND ADVOCACY STRATEGY

In support of the Marketing Manager, you will contribute to define the brand advocacy strategy and related tools to be developed in order to strengthen quality credentials and brand love. In collaboration with the Market activation team, you will share the strategy with markets in order to ensure adoption and local roll-out.

BRAND ADVOCACY TOOLS

You will coordinate and lead the development of relevant assets across numerous touchpoints in collaboration with the Maestros, Digital, Content and Comms teams. Those tools should ensure brand engagement at both internal, gatekeepers and consumer level and will cover Brand education, Drinks and Quality messages.

TRADE ACTIVATION

You will recommend, coordinate and lead the development of Trade advocacy activation platforms led by global team. You will design and share with markets guidelines for locally led activations. You will also ensure Brand presence and activation in relevant Trade fairs and monitor efficiency of activations. You will manage Trade POS development and Trade social media activation.

TEAM MANAGEMENT

You will manage a team of 2 Global Brand Ambassadors:

Define precisely missions and KPIs for both of them
Ensure high level of engagement, motivation and delivery
Nurture collaboration culture within the team and with other PR stakeholders
Support team members in their individual development plans and evolutions.

MARKETS COLLABORATION

As the International Marketing team, our mission is to provide to all markets worldwide with the adapted tools so all local teams can turn Havana Club into a true success among their local Trade and consumers.

To do so, you will work in tight liaison with Content Creation Managers in Drive Markets UK and Germany & Market Activation Managers to understand gaps and needs and to ensure that the brand advocacy strategy is well understood and consistently implemented.

PROFILE REQUIRED:

Education required: University/School graduate (master’s degree) from an accredited university/school

Work experience required +4 years of Marketing experience, ideally in an international context, Trade and Product expertise is a plus.

Language required: Fluent English, Spanish intermediate or ability to improve quickly, French is a plus.

Skills:  Strong activation mindset balanced with good strategic thinking, attention to details and delivery excellence, good writing and presentation capabilities, ability to lead teams from diverse backgrounds and locations. Very good relationship building and organization skills. Product and Trade knowledge.

Pernod Ricard values diversity and solidarity within its organization and in its relations with its stakeholders. Our recruitment methods focus on skills and we welcome all types of talent.

Job Posting End Date:

Target Hire Date:

2023-04-18-07:00

Target End Date:

Summary

Location: Paris

Type: Full time