Trade Marketing Manager

Contenu de l'offre Trade Marketing Manager chez Pernod Ricard

Trade Marketing Manager

Key roles and responsibilities:

Understand channels dynamics, evolution and needs of different types of channels and customer segments
Set brand priorities per channel and type of outlet and allocate Trade Marketing budget accordingly
Implement commercial drive cycle to increase the commercial results in driving distribution, depletion and share of market gains ensuring positive ROI
Identify store-level opportunities and set dedicated plans to drive executional excellence in field, with merchandising tracking system
Set visibility targets and priorities (shelf space, special displays)
Develop guidelines and supporting material to help field Sales force implement those targets through trainings and clarification of development areas
Perform trade visits in KA and traditional off-trade stores in order to evaluate partners and KA field force performance
Coordinate with marketing in order to accompany brand plan with specific brand promotions (adapted to different types of clients)
Ensure on-trade leadership in terms of presence and visibility

Dimension and perimeter:

Reporting to: Head of BD
Number of direct report : none
Main contacts outside Pernod Ricard : Sales & Marketing managers at distributor teams
Main contacts within Pernod Ricard: PR MENA marketing team, Area Managers, customer service, Supply chain, Finance departments

Perimeter of the position :

- Local                                                                             

Comments :  Trips to main organized markets of PR MENA (Israel, Lebanon, Cyprus, ...), and to PR seminars.

Implication in one or several instances :

- Yes                                                                                 

Comments: 

Professional trips (% of time working): 30-40%

Profile :

Education :

Business school or similar level from University

Professional background expected :

3 to 5 years of sales/trade marketing experience, preferably in the spirits business or in the MENA region
Demonstrated a track record of guiding and developing a team

Languages and other competencies :

English : fluent
French: fluent
Excellent skills in presentations / super user of Windows pack office (Powerpoint, Excel)

Leadership skills:

Self-Starter, conscientious and uses initiative
Comfortable working self-guided
Flexible and adaptable to change
Passionate and committed to the role and PR brands
Commercially astute and a great negotiator
A team player that encourages collaboration
Ability to guide decisions made by key internal and external stakeholders

Job Posting End Date:

Target Hire Date:

2022-09-25-07:00

Target End Date:

Summary

Location: Paris

Type: Full time