SEGMENT MARKETING MANAGER

Contenu de l'offre SEGMENT MARKETING MANAGER chez RELX Group

Issy-les-Moulineaux (92)

Defines the marketing strategy, goals and objectives, based on Clinical Solutions strategic priorities, for a portfolio of clinical products (international and local). Communicates compelling value propositions for Clinical Solutions, its products and services to key audiences - librarians, users and senior hospital executives. Networking and building long-term partnerships with Hospitals Federations ( Private/public/non profit), medical societies representatives to change the image of Elsevier and position as a key actor in health = thought leadership Builds actions and participate to key events with local stakeholders to make Elsevier shine Produces local content piece to communicate on Elsevier's value proposition Generates leads amongst influencers and decision makers to support acquisition targets. Responsible for qualifying and managing leads to Sales via CRM. Generates demand and awareness amongst clinicians through activities such as SEM, advertising and exhibits attendance. Supports sales with the production of sales tools, product information, competitor comparisons. Develops and executes Media, PR and events strategy. Drives usage of products to support customer retention. Establishes territory-level usage goals per product and implements programs in partnership with Sales. Builds strong relationships with customer and create local customer ambassor to do customer testimonial, video interview Organizes events to strengthen Elsevier positioning, generate leads on solutions and leads for PoC new solutions (eg: Paris symposium, Paris Healthcare week) Innovates by finding new channels for lead acquisition on local products Builds personalized marketing partnership for key prospects Tracks and reports on progress towards targets and adjusts approach where necessary. Manages the qualification of leads and tracks progress through CRM. Manages budget and reports on ROI of marketing activities

Elsevier is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. If a qualified individual with a disability or disabled veteran needs a reasonable accommodation to use or access our online system, that individual should please contact 1.877.734.1938 or accommodations@relx.com.

Elsevier is a global information analytics business that helps institutions and professionals progress science, advance healthcare and improve performance for the benefit of humanity. We help researchers make new discoveries, collaborate with their colleagues, and give them the knowledge they need to find funding. We help governments and universities evaluate and improve their research strategies. We help doctors save lives, providing insight for physicians to find the right clinical answers, and we support nurses and other healthcare professionals throughout their careers.Elsevier provides digital solutions and tools in the areas of strategic research management, R&D performance, clinical decision support, and professional education; including ScienceDirect, Scopus, SciVal, ClinicalKey and Sherpath. Elsevier publishes over 2,500 digitized journals, including The Lancetand Cell, more than 35,000 e-book titles and many iconic reference works, including Gray?s Anatomy. Elsevier is part of RELX Group, a global provider of information and analytics for professionals and business customers across industries. Elsevier employs over 7,000 people in more than 70 offices worldwide. We are an employer of choice, attracting and developing talented and creative people who thrive in a challenging and fast-paced environment. We offer an excellent compensation and benefits package as well as a real opportunity for career growth in a growing organization.