Digital Business Communication Manager M - F H/F

Contenu de l'offre Digital Business Communication Manager M - F H/F chez Roquette

Roquette recherche …
Roquette est un leader mondial des ingrédients d'origine végétale, un pionnier des protéines végétales et un fournisseur majeur d'excipients pharmaceutiques.

Ce qui nous rend fiers ?

En valorisant des ressources végétales, nous collaborons avec nos clients et partenaires pour imaginer et proposer des ingrédients permettant de mieux nourrir les personnes et de soigner les patients.

Chacun de nos ingrédients répond à des besoins spécifiques et fondamentaux. Ils contribuent à des modes de vie plus sains.

To meet our challenges, we are looking for a Digital Business Communication Manager (M/F) for our Proteins & Emerging Business within our Global Business Communication team ! This position is based in Lille (La Madeleine - in the HQ's offices).

Our Team ?

The goal of the Global Business Communication Team is to inform and persuade current and potential customers, directly and indirectly, of the value of our offer (Brands and Products we market).

Their mission ?

Responsible for strategic development of Roquette's Digital Marketing Communication plans for our Protein and Emerging Business (cosmetics, Plant Care & Bioindustry, Performance materials), by implementing innovative approaches and tactics contributing to Business Development.

Your experience and talents will make the difference to :

1) For the Global Business Unit (GBU) Plant Proteins : Digital Marketing Communication
Participates to the definition of the Global Business Communication Strategy and Plan = Inbound and Outbound marketing communications tactics; ensure appropriate audiences are reached effectively; etc.
Digital media and digital experiences related to the customer journey
Quality = drive inbound and outbound marketing efforts to improve customers & prospects engagement, measure the ROI of the deployed communication activities.
Advise Protein GBU leadership team on the latest and best communications trends and best practices
Web content / social media = content and design alignment with Roquette's Food and Nutrition Communications and with our Brand; web communication for SEO and organic and keyword search; social media profiles and quality content on referenced social medias.

2) For the Emerging Business : Global Communication Plan & Digitial Maketing Activities
Participates to the definition of the Global Commmunication Strategy & Plan = build and deploy a content strategy and storytelling to drive awareness and lead generation along the customer journey.
Automate Marketing Communication Campaigns in Salesforce/Pardot to increase quality leads, improve campaigns and build databases
Quality : drive inbound and outbound marketing efforts to improve customers & prospects engagement (using SEO, SEA and any other digital tools and channels to get more Quality Leads); measure the ROI of the deployed communication activities.
Content strategy & development = build and deploy a content strategy and storytelling to drive awareness and lead generation along the customer journey; drive the media plan and build strong relationships with key international journalists and media publications within the sector.
Web content & Social media = creates, adapts, improves and optimizes web communication for SEO and organic and keyword search; maintain social media profiles and quality content on referenced social medias

What we will love about you :

Above all, you are passionate and you have a strong digital mindset and a natural collaborative spirit with the capacity to work with different people from different regions and/or with different areas of expertise and to work cross-functionally.

And also...
You have a Master degree in Marketing management, Marketing/Business Communications, Digital marketing or related field
You have at least 5 years of experience in a similar digital marketing position (managing integrated marketing campaigns like web, automated emails, social media, etc.)
Strong knowledge on Lead Management Tools / Marketing Automation (SalesForce/Pardot tool preferred), Google Marketing platform, Search Engine Optimization (SEO) and Search Engine Advertisement (SEA) including SEO tools (SEMrush), Social Media channels.
Strong marketing skills (such as understand customers, markets, data insights, content, etc.)
Driven by data metrics : Strong analytical skills, including understanding of website, social media and paid ads metrics.
Project management skills
Strong Written and verbal communication skills
Business acumen
Leadership & Intercommunication skills

What you will love about us?
An international environment : more than 45 nationalities across 100 countries
Opportunities to learn and grow
Innovation at the heart of everything we do
The pride of contributing with our experts to improve the well-being of millions of people around the world To finish on a beautiful note !
Social benefits (RTT, Time Savings Account, profit-sharing, 13th month etc.).
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The possibility of combining professional and personal life through home-office and organizational flexibility.

Rejoignez l'aventure sans plus attendre !

Roquette est fière d'être une entreprise mondiale où il est possible de se développer personnellement et professionnellement au travers de multiples expériences.

Nous sommes convaincus que la diversité, l'équité et l'inclusion doivent être intégrées dans tout ce que nous faisons, aussi bien dans les produits que nous fabriquons, en passant également par les relations avec nos partenaires externes, et surtout au sein de nos équipes.

Pour continuer de nous développer et pour réussir ce que nous entreprenons chaque jour, nous avons la conviction que la diversité et l'inclusion sont des leviers de transformation et de performance.

La diversité des Femmes et des Hommes qui nous accompagnent représente le monde dans lequel nous vivons, ainsi que les communautés et les clients que nous servons.

Nous recrutons avant tous des candidats passionnés par les enjeux humains de demain ! Et si c'était vous ?

Retrouvez-nous sur www.roquette.com. Pour en savoir plus sur nos engagements de Développement Durable, consultez notre page www.sustainability.roquette.com