Marketing Effectiveness & Analytics Manager - All Gender H/F

Contenu de l'offre Marketing Effectiveness & Analytics Manager - All Gender H/F chez Sanofi

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Le contenu du poste est libellé en anglais car il nécessite de nombreuses interactions avec nos filiales à l'international, l'anglais étant la langue de travail.

JOB : Marketing effectiveness & analytics manager - All Gender

CONTRACT TYPE : Permanent

LOCATION : Paris, France

Who we are in a nutshell

We are a global biopharmaceutical company focused on human health. Our purpose is to find treatment to fight pain and ease suffering. We combine breakthrough science and advanced technology to develop life-changing medicines and vaccines.
Digital & Data is at the heart of Sanofi : our ambition is to BE the leading digital healthcare platform to develop & deliver medicine faster, enable healthcare professionals to improve treatments and help patients improve their health. Our scale, strong connections within health ecosystems across leveraging the world, and ability to leverage Sanofi's capabilities make us the best place to push the boundaries of medicine through technology.

Why joining Sanofi Digital?
- Executive sponsorship and governance, with newly appointed CDO & leadership team
- Digital & data culture in place with agile ways of working and a strong ecosystem (Sanofi Ventures, BD Partnerships)
- Unique diversity of medical & technical challenges, with mobility opportunities
- Awarded Top Employers France 2021

And more specifically, why Accelerator powered by Sanofi?
- A new entity launched March 1st and based in Paris, France to become the leading Digital Health platform
- Startup-like streamlined processes to ensure delivery speed
- Focused on end-to-end building the most transformative and profitable products

CONTEXT OF THE ROLE

Dupixent is Sanofi & Regeneron co-developed drug, treating severe allergies such as Asthma, Nasal Polyps and Atopic Dermatitis.
Dupixent reached $5Bn sales in 2021, is experiencing significant growth and being authorized for new indications. Dupixent Marketing budget was 1.3Bn$ in 2021, spread across almost 30 touchpoints (TV, digital, sales forces)
In this context, Sanofi created a Data Science and Development team to build its own Marketing Mix Modelling (MMM) solution, to support its leadership, brand and media teams in their Marketing decisions of allocation.

Description of the solution you will work with

The internally developed solution aims at optimizing spend allocation between Marketing channels, to maximize sales. IT is made of four main building blocks

- Automated data collection and ingestion : Ensure rapidity and quality of data collected to BE used as entry in the model
- Response model : Build response curves linking spend & sales, to define optimum level of spend
- Optimizer : Optimize allocation of budget given business constraints, to reach business objectives
- Webapp : Self-service webapp for Business teams to create, manage, analyse & compare scenarios

Your role as Marketing effectiveness & analytics manager

Drive Marketing effectiveness by advising Brand and Media teams on Marketing & Commercial budget allocation
- Help Brand and Media teams translate optimizer outputs into concrete action plans (e.g., identifying root causes of Marketing ineffectiveness and associated levers of improvement)
- Provide external benchmarks to propose additional improvement opportunities on budget allocation and marketing effectiveness
- Ensure full coherence and challenge allocation scenarios proposed by teams

Help Sanofi Digital team develop and roll-out a self-service webapp for Business teams to review past MMM results, and run allocation simulations
- Work hand in hand with Data Science and Analytics teams, and foster best practices by- Providing expertise and support
- Giving feedbacks on solution from discussions with business teams
- Work with solution Product Owner to help him best prioritize features, in order to maximize value

Lead upskilling effort & support implementation of new ways of working
- Conduct workshops and training sessions with brand, media & salesforces teams to educate on the tool, increase business engagement and foster best practices - help teams make the tool their own
- Ensure appropriate use of the tool during Business milestones (e.g., Budget, Brand plan)
- Write & share playbooks to ease roll-out to new markets

PROFILE

Key Technical Requirements & Qualifications

- 7+ years of experience in a significant Data/Analytics role - with advanced knowledge of statistical model for sales optimization (ideally MMM)
- Strong analytical acumen and quantitative skills with a demonstrated ability to translate information and data into actionable insights story and strategic recommendations
- Comfort and good intuition around advanced analytics, with a good basic understanding of modelling techniques and advanced applied skills (e.g. Regression, Customer life cycle value, A/B testing)
- Deep understanding of sales and media data, including agencies and contract management (to support recontracting for automatization when needed)
- English proficiency is mandatory

Key Soft Requirements & Qualifications

- Leadership and strong influencing skills, ability to demonstrate confidence in communications with stakeholders at all levels
- Ability to work independently and as part of multiple teams inside a global engineering team
- You like to move fast, but with caution
- High energy, confident, and ambitious individual
- Must BE a passionate communicator, willing to challenge and enhance ideas while preserving relationships
- Interested in lots of aspects of technology, not just one tech !
- Must BE as passionate as we are about chasing the miracle of science to improve people's lives
- Excellent written and verbal communication skills
- Service-oriented, flexible, positive team player
- Problem solving & critical thinking


At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and BE leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
As part of its diversity commitment, Sanofi is welcoming and integrating people with disabilities.