Contenu de l'offre CDD - EMEA Private and collective housing segment marketing manager chez Tarkett

France Temps plein, CDI

With net sales of more than €2.8 billion in 2017, Tarkett is a worldwide leader of innovative flooring and sports surface solutions. Offering a wide range of products including vinyl, linoleum, carpet, rubber, wood, laminate, synthetic turf and athletic tracks, the Group serves customers in more than 100 countries worldwide through its major brands: Tarkett, Desso, Johnsonite, Tandus Centiva, Tarkett Sports, FieldTurf and Beynon.

With approximately 13,000 employees and 34 industrial sites, Tarkett sells 1.3 million square meters of flooring every day, for hospitals, schools, housing, hotels, offices, stores and sports fields.

Committed to “Doing Good. Together”, the Group has implemented an eco-innovation strategy based on Cradle to Cradle principles and promotes circular economy, with the ultimate goal of contributing to people’s health and wellbeing, and preserving the natural capital. Tarkett is listed on Euronext Paris and is included in the following indices: SBF 120, CAC Mid 60.

We are looking for a Fixed term contract to replace a team member on maternity leave until beginning of January. The position is in France at Paris - La Défense.

The candidate will integrate the EMEA marketing division, part of the Private & collective housing department.

He/she will report to the Brand, Digital, residential market director.

He/she will be a member of a team of 20 people working on digital, communication, Design and product categories.

Come and join us to participate to the future & marketing strategy of residential flooring for the private & collective Homes.

Missions :

Drive segment strategic recommendation, define business ambition and related roadmap definition Identifies Private & collective housing segment insights, trends, key target audience’s needs, & competition approach/offer Define the Unique Selling Points/value proposition for the segment and mandate Cat Man for category/product improvement/development Drive market Segment/services project exploration & Responsible for all business plans & marketing positioning during the whole project Lead segment initiatives (Study/focus group / exploration / expertise, services…) until completion of the project and mandate communication execution Follow up, Challenge marketing & sales country action plan & support local execution Coordinate & align between divisions & Global, & GKAM organization

Qualifications

: Qualifications : Business analysis competencies (market insights, threats & opportunities RTM…) Marketing skills ( 4P) incl. Benchmark, Value proposition & communication Strong analytical and communication skills Ability to animate focus groups. Strong leadership skills Transversal project management skills: Ability to interact with many different functions at different level of the organization & different job position in the organisation (customers - VP – country marketing manager or country manager– Finance – product & segment managers, Global key account teams, Global, other divisions…) Ability to challenge country and other divisions Fluent English (writing, speaking) Ideally having worked in the Housing promotion or in Collective housing in a marketing function

#LKD

Primary Location

: Europe & Middle East-France

Job Type

: Employee

Schedule

: Full-time Permanent Travel Frequency : 5 to 25%

Job Number:

05714