Brand Manager - Timotei (CE) Elida Beauty

Contenu de l'offre Brand Manager - Timotei (CE) Elida Beauty chez Unilever

Brand Manager - Timotei, Central Europe – Elida Beauty

Work Location – Paris, France

Job Type – Full Time

Who we are … we are Elida Beauty

Elida Beauty is a very exciting new beauty business within Unilever. We are re-founding iconic brands by remixing them for today’s generation, making them even bigger beauty hits than they were the first time around.

Our remixes democratize beauty, because we want everyone on the ‘beauty dance floor’ with top-quality products at great value.

Driven by our colleague’s creativity, agility and close connection with consumers, customers and suppliers, we are able to unleash the true potential of our already loved brands with a fresh start. We ‘Re-Found’ them using a start-up mentality that always ‘finds a way’. Our ‘no silos’, one team approach drives both personal and business growth so that together we deliver outcomes that are music to the ears of consumers, customers, colleagues and the planet alike.

Your Role & Key Responsibilities

We are looking for a motivated and ambitious brand manager to be a member of the Elida Beauty Marketing Team. This role requires working with multiple partners, including our Digital Hub, along with functions across the wider team – we are all re-founders on this exciting new adventure.

Exciting and fast-paced, this will be a busy and dynamic environment where you will be expected to work collectively with others across the business to unlock the power of our brands for both consumers and d the customers. This is a wide encompassing role that spans the full marketing spectrum, with the brand teams owning everything from brand positioning and strategy, communication and campaign development, audience definition and media planning through to in-market activation and retailer sell- in. A passion for consumer understanding will be key, as we seek to lead categories with emotionally connecting communication and insightful functional product performance. While you will directly support a brand lead, our approach is ‘all hands- on deck’, with plenty of opportunities to hone your marketing skills by having ownership over different types of projects and initiatives. The marketing team will need to work particularly closely with commercial teams to balance the need for short term growth and delivering against forecasts, with longer term strategic thinking that drives our leadership in the categories we operate in.

Your Key Responsibilities

Working closely with the brand lead you will be responsible for the delivery of all brand planning, communication, and activations.

Responsibilities will include…

Brand Strategy and Positioning: Support the Brand Lead to deliver a clear vision and purpose for our brands. This will require a clear set of brand guidelines to ensure consistency in execution.

Insight into Action: Together with the consumer insight lead and analytics managers, you will need to identify clear pain points and tensions that consumers face to both fuel innovation mixes and comms planning. Curiosity will drive you to assess a range of potential data sources ranging from traditional research, analysis of data points, to social listening via our digital hub or through direct interactions with consumers exploring & experiencing the real worldfrom, traditional research, to social listening via our digital hub , or analysis of data points. A passion for getting under the skin of consumers interactions with brands and products will be essential.

Audience and Communication Strategy: Working closely with media and digital hub partners you will create detailed portraits of our target audience including passion points, media habits and digital behavior. In creating and refining user personas you will assist the brand lead to direct media strategies and comms channel plans set against clear marketing and communication objectives and defined digital user journeys.

Innovation roadmap: With the help of the innovation manager, and the global innovation engine teams, you will help help land NPDs, renovations and NRM specific projects that will drive growth and be GM accretive to the brand and the portfolio.

Campaign Development and Activation: Gathering insights from a range of sources, including retailer and commercial inputs, you will work with the digital hub to create engaging and cut through campaigns, activations and creative assets that bring brand purpose and personality to life.

Forecasting, Performance and Analytics: Together with the consumer insight lead you will ensure that all brand activity is measurable, tracked and that learnings are put into action. You will also assist the brand lead in pulling together brand marketing investment forecasts linked to retailer plans, as well as creating business cases for new opportunities.

Retailer Planning and Activation: Working together with shopper marketing, consumer insight and commercial teams you will ensure that brand plans are considering, incorporating, and delivering against retailer feedback and strategy to ensure brilliant in-store and eCommerce execution. This will include thinking through NPD sell- in and how this contributes to the wider category.

Requirements

We are looking for team players who bring…

2+ years of experience working in marketing roles delivering experience in consumer understanding, communication and/or retailer/eCommerce interactions.

A good (but not expert) understanding of the importance of consumer insight and how this translates into marketing planning and execution. You will have plenty of opportunities to develop these skills further in the type of work you will be asked to do.

Proven experience of prioritizing and organizing work across projects in a busy, dynamic working environment.

Sound understanding of the digital landscape with detailed knowledge of social media and/or search planning, buying and measurement an advantage.

Evidence of analytical skills in reviewing data and pulling out key insights.

Base understanding of how the P&L is structured, along with the ability to interpret and action marketing plans against financial data.

Experience working on beauty or personal care brands will be an advantage but not a necessity.

Who you are…

French (fluent) and English speaker is a must

Glass half full. You will be a positive solution finder, who is driven, curious, and bold. But also honest and empathetic – this is a team orientated environment where everyone has a voice and you must be willing to listen to different points of view.

A self-starter looking for the opportunity to show what they can do. You will need to be comfortable managing projects autonomously.

Excited to push boundaries, consistently looking to find new ways to grow the brands in your stable, while remaining pragmatic, and focused on real results in market.

Inclusive and motivated, who enjoys working as part of a team.

Passionate about understanding consumer behavior and creating brands that have meaning to their audience.

Pragmatic and flexible, with the ability to find creative solutions within tight budgets.

A self-starter looking for the opportunity to show what they can do. You will need to be comfortable managing projects autonomously.

Outgoing and agile, you can easily adapt to situations and influence stakeholders to effectively seize opportunities

Join us…

To ensure that your personal creativity helps to unlock our potential, we will upskill and reskill you. We will develop leading-edge digital marketing skills and best-in-class teamworking capabilities.

Most importantly, we will give you the autonomy to use them like a ‘founder’. We will help you to think like a CEO so that we all focus on delivering our Purpose and so you drive growth as you develop. Imagine how good we will feel when we see that our creativity reignites growth in the business because consumers embrace our new ideas.

Better for our consumers, better for the world and better for each of us

The way we manufacture, package and distribute our products will be better for everyone and for the planet. We will bring a new meaning to diversity and inclusion by providing access to beauty products that suit every kind of skin and hair.

Excited about the Role?

Please apply online. Your application will be reviewed against our requirements and we will be in touch to provide you with an update on the status of your application.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.