Contenu de l'offre Retail Marketing Manager chez Value Retail Management (Bicester Village ) Ltd.
Summary
As a Retail Marketing Manager, your main task is to engage with our brand partners and leverage the relationship with them in order to achieve clearly defined objectives based on Village business and marketing needs. In particular you will need to segment the Village brand portfolio, working closely with the Retail and Commercialisation team, in order to build matrix strategies for each segment to drive an articulated plan to maximize brand presence and participation in Village marketing activities and/or help brands develop their potential. Strategic position between Marketing, Retail and Brands, your role is therefore to maximize the commercial and marketing calendars through Brand relationships, to generate footfall and create premium experience in the Village. This role is pivotal in creating a joint-up business approach between Marketing, Retail and Commercialisation, both at Village and at Central level. It is a Senior function, reporting hierarchically to the Brand Engagement Senior Manager. Working closely with the Retail department, the post holder must understand the analytics and KPIS and be proactive in the realization of commercial initiatives also through a collaborative approach with all Marketing functions.
Main responsibilities
Together with the Senior Retail Marketing Coordinator, the Retail Marketing Manager supports the Retail Marketing activity which resides both in brand relationship and domestic partnership management, aimed at delivering a qualified footfall and contributing to secure ambitious sales target.
Develop a strong knowledge of both brand business KPIs and brand culture/specificities for existing portfolio;
Bring fresh ideas with a marketing sensitivity to the Retail and Commercialisation teams for new brands (pop-up for instance) to be implemented in the Village;
Segment brand portfolio using defined criteria (such as segment potential, quartile performances, priority brands, new brands, etc.);
Structure an articulated strategy for each segment and each campaign;
Work closely with the Marketing team to identify and develop comprehensive and coherent content to dynamize the commercial calendar and brand campaigns throughout the year;
Cleverly position brand activation and objective in the Marketing calendar, with clear identification of branding and tactical moments to achieve targeted footfall and sales.
Using frameworks developed by the Marketing team create and deliver the appropriate communication tools to convince brands and partners about their participation to our activity plan;
Also define the La Vallée Village communication tools to be used when meeting new Brands, articulating the Marketing “know-how” and “reason-why” of La Vallée Village;
Together with the Senior Retail Marketing Coordinator, manage brands relationship of a portfolio of key brands and work jointly with them on a short term and/or mid-term marketing plan based on our Retail & Marketing objectives and opportunities: feature in our owned communication tools / media, brand events & animations, participation in our marketing campaigns, media feature opportunities, tactical offers …
Coordinate brand involvement with the different teams: Digital, Media and Guest knowledge, Brand Engagement, Visual Merchandising, Guest Services, Operations, Retail, Partnerships, Legal, Central teams…
Develop and/or support and coordinate the implementation of key partnerships, including mutual database activation, mutual feature on our communication tools and events organisation;
Engage with Brands head office marketing and create a strong network of contacts to produce fruitful partnerships;
Develop marketing reporting, feedbacks, action plans for each brand as and when needed by both La Vallée Village teams and Central teams using tools as directed (Salesforce in particular);
Work closely with the Central Retail Marketing team to share best practices and strategy, in particular around brands that are centrally managed.
Profile
Master degree in marketing;
Minimum 8 years of experience in a strong Luxury or Premium Brand environment;
Experience in negotiation and networking at high level;
Stakeholder management;
Chameleon approach to relationships: ability to adapt to different personalities/cultural background that each have strong points of view, with respect and humility, whilst always keeping the objectives in mind;
Strong attention to detail;
International experience is considered a strong asset;
Fluent in English & French, written and spoken.
Strong communication skills (presentations from small to larger audiences in both French and English);
Organized and able to deliver excellent work within tight deadlines;
Flexibility and agility to react to fast changing circumstances
Creative and entrepreneurial;
Strong skills in MS Office.
