Customer Marketing Manager - Europe

Contenu de l'offre Customer Marketing Manager - Europe chez Veeva Systems

At Veeva, we build enterprise cloud technology that powers the biggest names in the pharmaceutical, biotech, consumer goods, chemical & cosmetics industries. Our customers make vaccines, life-saving medicines, and life-enhancing products that make a difference in everyday lives. Our technology has transformed these industries; enabling them to get critical products and services to market faster. Our core values, Do the Right Thing, Customer Success, Employee Success, and Speed, guide us as we make our customers more efficient and effective in everything they do.
The Role
We are looking for a highly charged and experienced Account Marketing Manager to define, plan, develop and execute integrated account-based marketing plans to support growth and retention of strategic accounts. You will gather account intelligence, deliver demand creation, and execute marketing programs in alignment with global account strategy to raise awareness, relevancy, and consideration of Veeva solutions. You will support customer success and ultimately help drive advocacy of our solutions.
Location: UK, Barcelona or Paris

What You'll Do

Define, develop, and execute account-based marketing plans for strategic accounts in alignment with global account plans and objectives, with tactics appropriate to key buyers and influencers Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions Orchestrate and lead regular account check-ins to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications Produce a portfolio of assets and deliverables appropriate to the account marketing plan requirements Provide ongoing data and insights on strategic accounts, and contacts within these accounts in order to execute tailored account marketing programs Identify, manage, and develop customer reference and advocacy campaigns Leverage a broad and appropriate mix of marketing programs (inclusive of event marketing, direct marketing, and digital marketing) to maximize awareness, relevancy, consideration, and adoption of Veeva solutions Manage program execution against committed timelines and within budget. Set appropriate success KPIs and track measurements to determine impact and ROI Ensure appropriate communication and collaboration with key stakeholders from planning through to results Orchestrate and lead regular account check-ins to ensure account goals and plans remain on track, and discuss upcoming account requirements and modifications Cultivate long-term customer and sales relationships

Requirements

Strong marketing experience for an enterprise software or cloud-based solution provider Proven ability to define, develop, and execute account-based marketing programs to time and budget Excellent English language/communications skills, both written and spoken Solid experience in developing a strong portfolio of templatized assets and deliverables Exceptional project management skills with proven success in driving projects to completion Ability to develop long-term business relationships with sales teams and customers Bachelor’s degree in a relevant field Flexibility to travel as required

Nice to Have

Life sciences industry relevant work experience Demonstrable experience in managing and executing integrated marketing programs Fluency in additional language (French, German, Spanish, Italian) Perks & Benefits Annual stock bonus and restricted stock units Free snacks and beverages, weekly lunch Allocations for continuous learning & development Health & wellness programs
Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.
#LI-DNP