Marketing Manager DAT (F/M/D)

Contenu de l'offre Marketing Manager DAT (F/M/D) chez Vestiaire Collective

Marketing Manager DAT (F/M/D)

Vestiaire Collective is the leading global online marketplace for desirable pre-loved fashion. Our mission is to transform the fashion industry for a more sustainable future by empowering our community to promote the circular fashion movement. Vestiaire was founded in 2009 and is headquartered in Paris with offices in London, Berlin, New York, Singapore, Ho Chi Minh and Hong Kong and warehouses in Tourcoing (France), Crawley (UK), Hong Kong and New York.

We currently have a diverse global team of 800 employees representing more than 50 nationalities. Our values are community, activism, transparency, dedication and greatness. We are proud to be a BCorp.

Marketing Manager, Germany and Austria F/M/D

This is a full-time role based out of our Paris office reporting to the Head of Germany & Austria.

About the role

Vestiaire Collective is looking for a Marketing Manager Germany / Austria (DAT), to be responsible for the brand marketing strategy of the German and Austrian markets. This is a full-time role based out of our Paris or Berlin office reporting to the Head of the market (DAT). You will be part of the regional team, working closely with the global marketing team and other regional marketing teams.

You will be in charge of developing the yearly branding strategy and calendar to grow the awareness and drive consideration in your region, in line with Vestiaire Collective global positioning and strategy.

You will have ownership on piloting the yearly branding budget and will be the main point of contact for the internal digital branding team and the media agency for the execution of the media plan. You will lead the execution of all local activations, including creative briefs, contracting and implementation of the activity end to end and reporting.

When it comes to PR and influence you will align and coordinate with the global team and local experts (inhouse and agencies) in order to ensure the coherence of the strategy and planning.

You should be a self-starter, a creative mind, and passionate about sustainable fashion. Join Vestiaire Collective!

What you’ll be doing

Working closely with the head of Market, and in agreement with our global goals, you will define the strategic aims for the region and define the roadmap and priorities to achieve those objectives.
You will create the local marketing strategy, identify competitive insights to guide decision making and translate them into innovative and creative campaigns, messaging, assets.
You will build Vestiaire’s brand awareness in your market and grow the community via brand marketing campaigns (global and local).
You will build and own the marketing calendar of Germany / Austria and its implementation by working closely with the regional and global marketing functions to develop locally relevant activations via local events, sponsorships, marketing stunts and marketing partnerships.
You will own the marketing budget allocated to maximize impact and ROI of your activations.

Who you are

You have at least 5 years of marketing experience, with a strong experience in e-commerce.
You have excellent marketing planning skills and an in-depth knowledge of all marketing functions incl. strong various Offline and Online Marketing Channels and Media.
You have deep knowledge of Social Media platforms and influencers landscape, basic understanding of the various performance channels.
You have analytical skills to take into consideration consumer insights/trends combined with a creative mindset to translate them into winning brand moments and activations that are relevant for the consumers.
You have a strong knowledge of the German & Austrian markets.
You are highly engaged in the fashion world with a keen interest in sustainability; continually up on news and happenings in the industry.
You are known to be proactive and able to take initiative. A hands-on collaborative style of working is a must!
Fluency in English and German with excellent written and verbal communication skills.

What we offer

A meaningful job with an impact on the way people consume fashion and promote sustainability
Flexible work possibilities
The opportunity to do career defining work in a fast growing French-born scale up
The possibility to work as part of a global diverse team with more than 50 nationalities
2 days to help Project - reinforcing your activist journey and volunteer for an association
Significant investment in your learning and growth
Competitive compensation and benefits package
As full member of our entrepreneurial project, you will be eligible to shares

Vestiaire Collective is an equal opportunities employer