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Western Union

Saint-Cloud, Boulogne-Billancourt 21/08/2023
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Media Marketing Specialist

Does working in our Marketing Department within an enthusiastic, motivated international team sound exciting to you? Would you like to gain experience working for a global fintech company in a team that is passionate about positioning us as the leader in cross-border and cross-currency business payments and risk management solutions?

Western Union powers your pursuit.

We’re seeking a Digital Marketing Specialist working in our Marketing Team, based in our La Défense, Paris Office. In this role, you will report directly into the Head of Marketing, to drive and implement regional business priorities in the region (FR & BENELUX). Your role will encompass developing and executing marketing initiatives specifically tailored to key regional priorities by working collaboratively with other business units and regional/ global marketing and cross- functional stake holders (product, analytics, sales and operations).

Role Responsibilities

Support the FR & BENELUX digital marketing strategy under the Go to Market Head.
Support the marketing plans to drive key business requirements for the FR & BENELUX business segments.
Support planning on the quarterly communication and event plans as well as digital activities
Assist in driving execution of marketing initiatives by working with the digital marketing agencies to manage creative deliverables, optimizations, and results for each campaign.
Media buying, SEA, Display, Social, Affiliate, SEO, Attribution, Post click/Post view, CRM, retention, should be usual keywords.
Work seamlessly with other central teams including digital product, legal, global brand and others to identify key requirements and leverage assets that will assist in driving growth.  
Participate on different projects, from initial concepts to execution, including creative briefs, campaign setup, trafficking and tagging.

Role Requirements

General marketing experience. 
Detail-oriented, highly analytical, and data- and results-driven approach.
Proven ability to analyze campaign results and pull action-oriented recommendations.
Strong communication and interpersonal skills.
Ability to work in a fast-paced environment.
Ability to multi-task and run multiple campaigns through different phases of execution.
Proficiency in Excel and practical experience with various digital tools (Google Analytics, in app messaging tools, mobile marketing attribution, etc.) is a plus.
Mother tongue French and fluent English language skills

What’s in it for you?

Part of a growing team, being actively involved in the organisation and management of events.
This role will enable you to collaborate and make negotiations with a difference in a forward-thinking innovative team.
Development opportunities in an international company within payments industry.
An international, multicultural work environment in a dynamic and diverse team.

We make financial services accessible to humans everywhere. Join us for what’s next.

Western Union is positioned to become the world’s most accessible financial services company —transforming lives and communities. We’re a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. You’ll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If you’re ready to help drive the future of financial services, it’s time for Western Union. Learn more about our purpose and people at


You will also have access to short-term incentives, multiple health insurance options, accident and lifeinsurance, and access to best-in-class development platforms, to name a few
(). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interviewprocess or in an offer of employment.

Your specific benefits include:

25 working days holiday.  
Life & Medical Cover

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, colour, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.


Location: FRA - Paris

Type: Full time



Zoom sur le métier de : Responsable marketing

Après avoir réalisé des études marketing pour mieux connaître le marché et déterminé une catégorie de consommateurs en fonction de leurs attentes, le responsable marketing (appuyé par les différents membres de l’équipe stratégique et créative), définit et met en œuvre LA stratégie marketing pour l’ensemble des produits de l’entreprise qu’il représente.

Découvrez la fiche métier Responsable marketing

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