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The Brand & Communications team is responsible for promoting the Withings brand and products as well as bringing its storytelling to life across owned and earned channels.
In this role you will manage a growing team currently comprised of 10 experts, shared among the following fields :
- External communications & press relations : including speaker opportunities and media relations.
- Brand marketing & strategic partnerships : Events, Advertising, Influence, Partnerships.
- Social media & Communities : to BE the voice of Withings among communities and traditional channels (Linkedin, Instagram, Twitter, Facebook).
- German advocacy : to better address the needs of the German community.
- Channel Marketing : to make sure our products & services are found and chosen among the competition and at key retailers.
You are also responsible for the brand platform definition as well as leading the expression of Withings' sense of purpose.
You will report to the Chief Marketing Officer and work closely with other marketing teams (online marketing, studio & content) as well as the sales team. You are the single point of contact for brand and communication topics within the company to ensure that all stakeholders are well aware and aligned with the brand & communication strategy.
Your ability to drive both your teams and the various poles related to the company's vision and visibility will BE key to the success of this role.