PURPOSE OF THE JOB
Assess the market: Customers’ requirements, competition and trends. Support the promotion of the existing portfolio internally and externally. Management and update of projects references & certificates database. Support business development and pre-tendering activity with marketing material. Liaise with the marketing and communication team, concerning the Platform’s need. Ensure the Platform’s representation on the key events / fairs / conferences / congresses. Your mission Reporting to the Infrastructure Market & Portfolio Director, you will support on the development and deployment the marketing strategy concerning the Infrastructure portfolio of both products & solutions (Urban / ML / HS / E-bus markets). Assess the market Gather Market intelligence on customer’s needs. Clarify customers’ business models. Support in identifying areas where value can be created. Gather Market intelligence on Competitors profiles. Identify competition differentiators and define AT differentiating factors. Competition analysis. Benchmark other markets and industries Promote the Infrastructure portfolio: Create / Update the sales toolkit: Datasheets, case studies, videos, content of Sales.com & Sales app… Internal promotion: Product Launch Webinar, training material + Virtual classrooms, manage the Chatter groups of the platform. Active education and pushing of All Infra products to the Regions. Provide training to the sales & marketing communities Participate to events (fairs, congresses, exhibitions) & manage the global events list. Support business development: To liaise with the regions for updating the references & certificate database on all new infra and systems projects. Support the regions on pre-qualifications by providing data sheets, project references, certificates, homologations. Help regions to adapt their communication and promotion material.
Job Segment: Business Development, Manager, Marketing Manager, Database, Marketing, Sales, Management, Technology
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