Mais vous pouvez faire une recherche parmi nos nouvelles offres 😉


Consultez nos dernières offres similaires


Contenu de l'offre Infra Marketing Manager chez ALSTOM

The future of transportation is already here.
Alstom, with recorded sales of 7.3 billion in the 2016/17 fiscal year, is the world leader in integrated transport systems and continues to push the boundaries of innovation & digital solutions for transportation systems and e-mobility. We are today at the forefront of providing sustainable modes of transport, with the largest range of rail solutions in the market. Headquartered in France and present in over 60 countries, we employ 32,800 people worldwide.
For more information, please visit: http://www.alstom.com/

PURPOSE OF THE JOB

Assess the market: Customers’ requirements, competition and trends. Support the promotion of the existing portfolio internally and externally. Management and update of projects references & certificates database. Support business development and pre-tendering activity with marketing material. Liaise with the marketing and communication team, concerning the Platform’s need. Ensure the Platform’s representation on the key events / fairs / conferences / congresses. Your mission Reporting to the Infrastructure Market & Portfolio Director, you will support on the development and deployment the marketing strategy concerning the Infrastructure portfolio of both products & solutions (Urban / ML / HS / E-bus markets). Assess the market Gather Market intelligence on customer’s needs. Clarify customers’ business models. Support in identifying areas where value can be created. Gather Market intelligence on Competitors profiles. Identify competition differentiators and define AT differentiating factors. Competition analysis. Benchmark other markets and industries Promote the Infrastructure portfolio: Create / Update the sales toolkit: Datasheets, case studies, videos, content of Sales.com & Sales app… Internal promotion: Product Launch Webinar, training material + Virtual classrooms, manage the Chatter groups of the platform. Active education and pushing of All Infra products to the Regions. Provide training to the sales & marketing communities Participate to events (fairs, congresses, exhibitions) & manage the global events list. Support business development: To liaise with the regions for updating the references & certificate database on all new infra and systems projects. Support the regions on pre-qualifications by providing data sheets, project references, certificates, homologations. Help regions to adapt their communication and promotion material.
Your profile Experience in Marketing, Strategy or Bids. You are interested in the technical knowledge of the products & solutions, and have the capacity to absorb the complexities quickly, and transform these into marketing vocabulary. Fluent in French & English, additional languages are a plus. Good interpersonal and communication skills, ability to run workshops, present externally (customer meetings, conferences) Excellent skills in MS office, Excel & Power Point in particular. Broad knowledge of the railway environment and engineering practices, in particular at the Infra/System level. Good co-ordination and communication (both written and oral) Ability to solve problems by being collaborative, creative and analytical Team player, good networking skills in matrix organization Autonomy, accountability, organization, rigour High reactivity, proactivity and adaptability

Deliverables & Performance measurements Wall-C reporting (Alstom CRM): continuously screen opportunities for Commercial Carousel Market & Competition analysis (with support of M&C) presented in PLR Customer Needs Review (CNR) (with the support of the Regions) Product Portfolio update (twice a year) External & internal up-to-date promotion tools Management of the Database for pre-qualification (data sheets, references, etc). Infrastructure Order Intake (through pre-qualifications and products promotion) Alstom is committed to create a diverse & international working environment, that reflects the future of our industry, our clients and end-users. As an employee, you will have a unique opportunity to continue to build your career and directly contribute to the expanding growth of the global transport industry


Job Segment: Business Development, Manager, Marketing Manager, Database, Marketing, Sales, Management, Technology

Cpf final 4
Publicité

Inscrivez-vous pour accéder à l'annonce

Pour visualiser l’annonce dans son intégralité puis postuler, merci de bien vouloir remplir le formulaire !
N'oubliez pas de confirmer votre adresse email pour accèder à l'ensemble de nos fonctionnalités :)
Anim form Déjà inscrit ? Connectez-vous

Inscrivez-vous pour accéder à l'annonce

Infra Marketing Manager
Logo 02new
Logo 02new

1er Site de recherche d'emplois dédié aux professionnels du marketing de la communication et du digital, Jobibou.com a pour objectif de vous offrir le meilleur outil de recherche pour vous accompagner, au mieux, dans votre démarche de recherche d'emploi

Logo 02new

Félicitations

Votre compte a bien été créé! Vous pouvez désormais accéder à nos incroyables annonces d'emploi digital.
N'oubliez pas de confirmer votre adresse email pour accéder à l'ensemble de nos fonctionnalités :)