745 - Senior Segment Marketing specialist

Contenu de l'offre 745 - Senior Segment Marketing specialist chez Axis Communications

You love life? You will love working at Axis.

Axis is not just a company - Axis is a culture, Axis is a way of life. The employees here are innovative, dedicated and energetic and that’s just the beginning. Our employees are the driving force of the company and seek to move it forward, innovating for a smarter, safer world.

You love doing what challenges you, energizes you and keeps you open to opportunities. That is how we want you to find working at Axis.

We are growing in terms of both revenue and employees, and we are offering an excellent opportunity for a Marketing professional to join our team in Paris, France.

What will you do ?

The position of Segment Marketing specialist is a senior role responsible for defining and proposing programs for every segment under responsibility with the goal to position Axis as a Thought leader and to contribute to the sales targets through lead generation.

Key segments are Retail & Logistics, Smart City / Traffic, Critical Infrastructure / Industry.

You are keen to understand our segments challenges and opportunities and you look to get acquainted by reading appropriate newsletters, following influencers on social media, attending dedicated events, identifying the key players…

Key responsibilities include :

Work closely with the Regional Segment Marketing specialist to be aligned with our regional strategy, the business developers and the local Channel Marketing Specialist, as well as with colleagues at HQ marketing to ensure collaboration and alignment with global strategy and policy Think integrated marketing campaigns, meaning setting targets and KPIs for every campaign, defining a target audience, a message, different activities and channels interacting together and including lead nurturing. Use and test all appropriate marketing tactics: content and digital marketing, events, telemarketing, print advertising… Implement campaigns and events to promote our solutions (and services) and not only products, consider using innovative marketing tactics (storytelling, external inspiring speakers and digital technologies: VR, videos…) Implement follow-up and nurturing actions, measure and share conversion and ROI in close collaboration with our regional marketing automation specialist Create and promote relevant digital content in collaboration with our regional Content and Digital manager manager (in social media like Twitter and Linkedin as well as GoogleAds...) Develop case studies and manage local reference database Develop a PR plan in relation with the segments under responsibility.

Who are we looking for?

You are sales oriented and you know how to transfer sales needs into creative and efficient marketing activities.

You like to tell the “why” more than the “what” through content-based marketing (storytelling).

You have excellent organizational skills and are an exceptional project leader with ability to handle multiple priorities simultaneously and to influence other team members.

You have an experience of working with marketing automation (Pardot, Salesforce would be an advantage).

In order to perform well in this position, we believe you have the following background and qualifications:

University studies in Marketing or equivalent 5 to 7 years of experience in a similar role managing segment programs Marketing experience in IT and B2B Languages: French and English fluent written and oral

What can Axis do for you?

This is a great opportunity to be part of a healthy, dynamic and truly international company. One of the leaders in network video.

Excellent opportunity to make your own mark. Ample room for initiative and show skills.

Ready to act?

Axis is a company realizing the benefits of a diverse workforce. We know that diversity in groups creates a better working environment and promotes creativity, something that is fundamental for our success. We welcome your application and look forward to the possibility of you joining us!