· Integrate the project team, follow up development steps and contribute to decision making process. Adapt and review the business plan on a regular basis. Take active part in defining with the project team integration and implementation phases of the solution.
· Develop high quality and effective marketing materials which demonstrate the value of the solution attributes (automation, digitalization, data integrity … ).
· In close collaboration with Strategic and Key Account team, define a sales model for the whole solution integrating plates, hardware, software and associated services and a pricing to capture value.
· Build a communication plan leveraging Account Based Marketing
· Build the go to market strategy and prepare launch material.
Experience and knowledge :
Marketing track record : Successful launch of a complex solution which impacts existing operational workflow and requires cross functional involvement in a project management mode.
Pharma and biopharma manufacturing market knowledge.
Skills :
- Customer centric strategic and critical thinking
- Analytical skills and data-driven
- Ability to develop value proposition, use case, scenarios
- Ability to tell a story. Excellent writing and presentation skills
- Effective decision making
- Project management skills
- Ability to manage complexity
- Problem solving attitude
- Cross-functional collaboration and teamwork
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