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Marketing Manager - New Acquisitions

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Contenu de l'offre Marketing Manager - New Acquisitions chez Bupa Dental Care

We’re looking for a Marketing Manager New Acquisitions!

The role:

As the Marketing Manager New Acquisitions, you will be responsible for supporting new practices with marketing through the integration process and the first year with Bupa Dental Care. This newly created role is essential within the marketing team to provide new practices with greater marketing focus and support to ensure they hit the ground running when they join the Bupa Dental Care family and continue to deliver commercial results. The remit covers all brands – Bupa Dental Care, Total Orthodontics, Platinum and Smiles.

Key areas of accountability as the Marketing Manager New Acquisitions are:

Take ownership of the marketing integration process and work collaboratively with the brand and digital teams to ensure practices are smoothly integrated into Bupa Dental Care brands Optimise the marketing integration process and ways of working to ensure smooth transition for new acquisitions Manage all marketing elements - patient communications; marketing and toolkit assets; presence on website; practice re-brand Lead the development and implementation of year one marketing plans for new acquisitions Liaise with practices to understand challenges and opportunities Develop and implement effective local marketing plans including development of assets Work collaboratively with the brand teams to ensure all activity is on-brand and aligns with wider brand plans Engage with subject matter experts for input and ensures compliance of all assets Evaluate all activity against clear and measurable KPIs and communicate results to key stakeholders Provide on-going coaching and marketing expertise to practices to deliver their plans including challenging and influencing where necessary to ensure best use of budget/resource Work with the brand team to develop local marketing best practice
Test and learn approach – exploring new communication channels and approaches Pro-actively engage the Operations, Integration teams and practices Foster effective working relationship with the Head of Integration and regional integration managers Build strong relationships with PMs and clinicians to ensure successful delivery of plans Work with the M&A team to understand the acquisition pipeline and align on branding approach

What we’re looking for:

Educated to degree level, or equivalent At least 5 years marketing experience with experience in marketing communications campaign management Analytical and commercial – able to make commercial decisions that will positively impact the bottom line Customer focused with experience of delivering insight based marketing programmes and communications Strong communication and presentation skills – able to communicate clearly at all levels Agile and flexible with the ability to work effectively in a fast paced environment Capable of challenging the status quo to drive change and influence others Budget management experience. Effective team player

About us:

Here at Bupa Dental Care our people are at the heart of everything we do, because we care. We have created environments where people can look forward to coming to work, feel empowered and benefit from working collaboratively with brilliant & talented experts.

Bupa Dental Care were formed when Bupa acquired the well-established Oasis Dental Care business. Our aim is simple: to deliver world-class patient care in the world of dentistry. We want Bupa Dental Care to be the brand of choice for patients, clinicians and all the people who want to build a career in this field.

What we offer

Competitive salary and benefits 25 days holiday and the option to buy or sell up to 5 extra days Free parking Progression and development Contributory pension Cycle to work scheme Discount in over 7000 retailers Salary sacrifice scheme including childcare vouchers

There has never been a better time to join us, as we work together to help people live longer, healthier, happier lives.

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Marketing Manager - New Acquisitions
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