Senior Marketing Manager M/F

Contenu de l'offre Senior Marketing Manager M/F chez H&H Group - Laboratoires Polivé

CDI

【About Us】

The H&H Group is leading a journey of wellness. We chose this name – Health & Happiness – because we have a fundamental belief that the way we live our lives, and the choices we make, directly impact the joy we experience.

【Brand Philosophy】

At H&H we have a passion for human wellbeing.

Our mission to make people healthier and happier unites us. We believe the secret to a happy life lies in the connection with wellness. We aspire to bring the relationship between health and happiness closer together.

We are a global leader in advanced baby nutrition and care.

We are a global leader in premium quality vitamins and supplements.

Just as we nurture our families and friends we believe in caring for our whole being. We can create positive social impacts by sharing our principles of mindfulness, nutrition and movement. We advocate healthier lifestyles so people can live better and do more.

We recognize our origins and remain true to our heritage while shaping the future for generational wellness.

We are passionate and we care. Our culture is the single most important part of our business and without this we cannot be successful in our mission. We inspire each other and share knowledge and ideas. We help each other to flourish, and remind ourselves that life is precious and should be celebrated every day. As one team, we stand for ‘possibility’.

Our vision is focused on premium nutrition and lifetime wellness. Where nature meets science, we inspire wellness.

H&H Group (previous name: Biostime Group) was founded in 1999 and listed on the main board of the Hong Kong Stock Exchange (stock code: 01112).

Key Responsibilities

PLAN & ACTIVATE

Plan & execute market research and concept testing to consumers and pharmacists Define the Launch product range and key focus areas ensuring sufficiency and competitiveness. Define the 12-18 month campaign and promotional calendar in line with business and marketing objectives, strategy and brand guidelines Define, plan and execute the ATL activities including local marketing assets, and management of brand sponsorship & partnership agreements together with local agencies, ensuring adherence to global brand equity and global/regional strategy Develop and flawlessly execute BTL campaigns including but not limited to instore visibility initiatives, detailing programmes, pharmacist engagement, in-pharmacy media, in line with marketing/campaign objectives Manage the effective communication of Marketing activities to the Sales Managers and Field Sales Representatives and contribute to continuous improvement of pharmacist engagement programmes and shopper activities Lead post campaign analysis and contribute to optimize brand support model. Manage local marketing agencies together with Marketing Director. Own management of marketing spending budget Act as a brand champion, ensuring brand equity and guidelines are upheld in all communications

SUPPORT INNOVATION

Support the localisation of regional and global innovation initiatives as well as identify and evaluate the potential of local opportunities for innovation to contribute to influencing the regional and global innovation pipeline. Actively contribute to developing and executing flawless NPD launches in your markets with support from relevant regional/global departments.

MONITOR & MANAGE

Own brand, category and market performance review Drive understanding of category dynamics, consumer behaviours Track, review and analyse competitors’ activity and performance so as to positively influence marketing plans and recommend corrective actions Review and analyse internal and external brand KPIs to help maximise sales and profitability

Skills & Attributes

Passionate about health, wellness, mindfulness with great interpersonal skills and eager to contribute to a positive, nurturing working environment A nimble and inquisitive mind with entrepreneurial spirit, able navigate organizational process complexities Eager to learn and develop skills Excellent communicator both verbal and written Effective stakeholder manager able to lead through influencing Solid grounding in consumer marketing balanced with an entrepreneurial spirit Analytical skills as well as strategic thinking and acute commercial acumen Creative flair and an eye for detail Prior experience of nutrition, wellness category is a plus.

Qualifications and Experience

Marketing/Business degree qualified Min 8 years in-market experience in an FMCG/OTC environment. Baby Nutrition and/or Food supplement experience is a strong plus. Experience of the pharmacy channel is a must. Internationally minded French native speaker with perfect fluency in English is a must. Experience in communication development and media planning across multiple channels is a must. Good understanding of cross functional working to deliver products to market

Terms & Conditions

Full time role based in France with up to 10% expected travel

Job Type: Permanent