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Contenu de l'offre Marketing Manager H/F chez Kayrros
Kayrros is currently recruiting for its Paris office, a Marketing Manager M/F (CDI)
Reporting to the VP Corporate Marketing who is based in our London office, you will be based in Paris and responsible for the formulation, implementation and execution of marketing strategies to deliver commercial & strategic goals.
Your main responsibilities are:
Insight & Strategy:
Develop marketing strategies based on commercial and customer insight to achieve revenue and strategic goals for product portfolio
Utilize analytical tools to inform and identify the best channel mix and utilization to achieve commercial and strategic goals
Work with internal partners to utilize customer insight to develop the best possible value proposition, messaging and content to drive campaigns
Work with sales partners to develop an integrated sales & marketing approach to drive high quality leads to achieve sales goals
Lead the development, utilizing internal and external resources, of the best possible approaches to SEO/SEM as well as the highest performing web sites
Campaign Management & Execution:
Deliver marketing campaigns - on time, to budget
Effectively manage all internal & external stakeholders/partners to deliver campaigns
Optimize campaign CPA and ROI and continually review campaign key metrics to enhance or leverage opportunities
Act as a partner and lead initiatives amongst the wider product team
For this position, we are looking for a candidate with at least 3-5 years of experience in Marketing, with direct experience in B2B.
Your previous experience included:
Delivering demand generation campaigns
Marketing automation and database driven marketing (Hubspot, Pardot etc)
Using high level of content to drive actions
Experience in deriving, analyzing and utilizing customer insight
Project and time management skills
A market/business intelligence products or SaaS experience would be beneficial as would any experience in financial markets.
You have an excellent command of English.
Recruitment process
A first phone interview
An onsite interview with the with the VP Corporate marketing and the Talent Manager
Final interviews with other members of the teams