WE Brand Manager - Maternity Cover

Contenu de l'offre WE Brand Manager - Maternity Cover chez Kimberly-Clark

WE Brand Manager - Maternity Cover

Job Description

Role :

The WE Brand Manager for Kleenex is in charge of the brand short and mid-long term; looking for Facials category for WE and reporting to the WE Marketing manager.

Becoming the ambassador of brand’s consumer within WE through striving to deliver “the best” for consumer. The WE Brand Manager will manage the brand across WE region (Benelux, France, Spain, Italy, Germany, Switzerland, Austria). This person will be tackling the below listed tasks related to the brand’s ambition in WE to become indisputable leader of category.

Main responsibilities

Build the “brand promise” in accordance with Global Brand Profile through marketing communication & product mix management in close collaboration with the WE manager

Adopting successful programs, innovation developed by Global, EMEA and adapting for WE markets

Develop & deploy Commercial Programs (integrated marketing communication campaigns) synchronized with commercial initiatives in close collaboration with the local activator

Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights in close collaboration with the local team (CM, Go to market manager and local activator)

Determining right mix of market/consumer/shopper research tools for building local consumer portrait and for deriving sound consumer insights/needs in close collaboration with the Local team

Development of media mix (Commercial Program Design) in accordance with “message receptivity” level by consumer per each communication vehicle in close collaboration with the Local team

Aligning, conveying and promoting the brand communication strategy within the organization

Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives

Managing advertising/media/digital agency partners as a part of brand marketing team

Managing the budget to deliver the brand’s financial targets.

Desired mindset of candidate:

Challenging the “status quo” & enjoying questioning in traditional ways of doing things for the sake of reaching result, not just for the sake of demonstrating “different” attitude Ability to work and to influence with multicultural team Have a deep knowledge in the Brand and category Strategic thinker, while possessing ability of being conscious about importance of focus on “execution” and “hands-on” approach Strong analytical skills enabling him/her to draw logical connections among figures and algorithm of actions

Global VISA and Relocation Specifications:

Maternity leave cover - Not linked with GRP

Primary Location

Nanterre Office

Additional Locations

Germany -Mainz, Italy- Turin, Netherlands- Ede, Spain -Madrid, Switzerland -Niederbipp

Worker Type

Employee

Worker Sub-Type

Fixed Term (Fixed Term)

Time Type

Full time