E-Marketing Manager - Royal Canin W/M

Contenu de l'offre E-Marketing Manager - Royal Canin W/M chez Mars

E-Marketing Manager - Royal Canin W/M

Profile : experienced in marketing and e-commerce (at least 3/4 years) !
Contract : Permanent
Location : Aimargues (Near Montpellier)

Join our Individualization team to develop a veterinarian brand new portfolio ! Take part of one of the biggest project of Royal Canin and build with us the future of Pet Nutrition !

About Royal Canin
Royal Canin is a global leader in pet health nutrition. In an industry that continues to adapt to popular trends in cat and dog food, our mission will remain the same; to constantly bring, through Health Nutrition and shared knowledge, the most precise nutritional solution for cats’ and dogs’ health nutrition needs, by building on constantly deepened scientific knowledge and Royal Canin’s roots in the feline and canine professional networks.

One of our key values is “The team before the individual.” This, combined with a decentralized organization, diverse environment, and extensive flexibility, contributes to the efficiency and performance of all of our associates. Our dedicated associates live by this value to take on the most ambitious challenges, allowing us to be a world-class organization. At Royal Canin, you are challenged with interesting work and given development opportunities.

You get the tools you need to do a great job and you get to have the best possible people on your side to help you do it. And while finding ways to do business better today than we did it yesterday and driving a great career, you also get to build a more enlightened business and drive sustainability, making our world a better place for pets. From our science-based nutrition philosophy to our firm values, it's why working here is more than just a job.

Your Job Purpose :

Royal Canin Vision is to bring the most precise nutritional solution for each Cat & Dog health needs. To continue to push boundaries and generate category growth, the E-Marketing Manager will participate actively in the deployment of the marketing strategy of a new portfolio.

Your Key Responsibilities :

Fully dedicated to the Individualized programs, you are in charge of the development of the Individualization Offer in line with the portfolio strategy, ensuring a permanent coordination with the Pet Owner and the Vet Works Stream leaders Responsible for the development of the Individualization program story, in line with the Brand and Sub-Brand guidelines. Responsible to coordinate the development of the packs (primary and secondary), the validation of the catalog of products, services and the bundles. Develop marketing tools for countries (such as activation campaigns and sales tools) to secure the growth of the Individualized programs. Handles the full Pet owner and Vet e-marketing program. Create segmentation in the client database and activate e-marketing campaign (e-mailing campaign, digital communication...) Carrie out quantitative and qualitative analysis of the global offer including products and services. Manage the budget spent and planning for the project as well as supporting the team in coordinating the overall vet marketing budget Ensure the consistency of the overall content for regulatory compliance and ensure quarterly product reviews. Plan, develop and direct marketing efforts to activate the Individualized programs. Participate to the project scopes / briefs, defining the critical success factors, the size of the prize, proposing the key marketing messages/ claims, collecting the ambition of the champion markets Participate in animating the steering meetings with all the project interfaces Lead the projects in compliance with established procedures, regulation, legislation, ensuring a cross-pillar consistency and using the dedicated workflow tools.
Profile:
Business School (MBA or Bachelor degree) Fluent in English. 3/4 years in strategic marketing Knowledge and experience in Digital Marketing direct to consumer. Professional experience in B2C digital-related activities mandatory Experience in e-commerce is very welcome

This job is made for you ? Please apply via our career website!

Good Luck!