Marketing Manager m/f

Contenu de l'offre Marketing Manager m/f chez Symrise

About us

DIANA develops tailor-made solutions from natural raw materials for the food industry. These products can significantly improve the sensorial and nutritional performance of foods by boosting their palatability, flavor, texture, color and smell. In addition, DIANA’s nutritional concepts help to reinforce the health benefit of products by using functional actives.

DIANA collaborates with its clients from the food, pet food, nutraceuticals and aquaculture industries. Driven by its unique expertise in biosciences and coupled with major strategic investments in innovation, DIANA works alongside its customers to continually open up new markets.

DIANA is organized in three business units, which correspond to its targeted markets: Food, Pet Food, Aquaculture, and Nova, our unique incubator for innovation in health and nutrition.

Reporting to the General Manager Diana Aqua, you will have the following responsibilities:

Market & Trend analysis
o Develops and makes Market & Trend monitoring tools available for use.
o Consolidates and uses Aqua market data from across the world and creates communication materials.
o Monitors worldwide Aqua markets: knowledge of customer range, new product launches, sale price monitoring, info on other markets.

Monitoring competitors
o Develops and makes Market & Trend monitoring tools for monitoring competitors available for use.
o Consolidates and uses Aqua market data from across the world and provides summaries.
o Creates and updates files on key competitors.

Strategic projects
o Analyses materials and trends in the marketplace and provides summaries.
o Carries out market/trend studies to acquire background material for strategic projects.
o Consolidates input data from new activities and reference market.

Development projects
o Leads multidisciplinary teams on development projects: R&D platforms, marketing, purchasing, industrialisation, customer service, production, etc.
o Works closely with Global and local R&D teams on product development projects.
o Manages the launch of Aqua solutions onto the market
o Demonstrates added value for customers to determine the value pricing of our products

KA Marketing
o Analyses product strategy for the account.
o Leads discussions on Products/Markets/Services for the account.
o Manages the communication with the account (symposiums).

Market/Customer communication
o Develops customer communication strategy
o Leads reflection on BU communication
o Ensures that guidelines for regional market/customer communication are circulated

Internal/external/scientific communication
o Works with management, zone marketing managers and sales managers to define Aqua’s external communication strategy
o To ensure that Aqua’s visual identity remains consistent throughout the world, in keeping with the group’s identity
o Communicate on social networks
o Develop internal and scientific communication plans and coordinate their implementation

Team management
o Operational reporting relationship with the global marketing department/BU and the internal/external/scientific communication department
o Manages directly the Marketing and Communication officer
o Functional reporting relationship with continent marketing managers

Qualifications

With at least a Bachelor degree in Marketing, you have 5 years minimum experience in a similar role; You have strong analytical and project management skills; You are Confident and have a dynamic personality, with strong creative Outlook; You are fluent in English.